The whole thing takes me back to the peanut butter mainifesto written by Yahoo’s Brad Garlinghouse in response to his own company’s meandering stategy.
I’ve heard our strategy described as spreading peanut butter across the myriad opportunities that continue to evolve in the online world. The result: a thin layer of investment spread across everything we do and thus we focus on nothing in particular.
I wouldn’t call Ruffini’s post exactly objective, would you, Todd? Not only has he worked for Rudy, he’s worked for McCain blogging under his own name and not giving full disclosure either.
And, you might just go check out Edwards’ numbers on the ActBlue fundraising page or for easy reading, Jerome Armstrong’s piece. Yes, Armstrong is a Dem, but he doesn’t have a dog in the hunt at the moment. There’s a strategy behind 24 networking sites, albeit, I agree it would be a big challenge to keep them up, including a twitter account.
Edwards has said more than once, and perhaps you haven’t been around to hear it, that his campaign would be grassroots, which includes the netroots–from the ground up.
http://www.bivingsreport.com Todd Zeigler
Benny,
I think Edwards is doing a lot of great things online. I just don’t think deciding to have a presence on 24 sites is one of them.
Also, Ruffini works for Rudy but I think you are confusing him with someone else on the McCain thing. He’s since praised Edwards for improving his site:
We are pleased to announce the launch of the Brick Factory, a Washington, DC-based digital agency founded by former employees of The Bivings Group. You can read the details of the transition here.
As a result of the change, The Bivings Report will no longer be updated, although we intend to keep it up for archival purposes. You can read the Brick Factory's new blog here.
