Jan 29, 2007

The Los Angeles Times has a great piece today about the explostion of online video in politics. The articles looks both at how both campaigns and activists groups are using viral video to try to impact the 2008 Presidential election.

The whole piece is worth reading, but I found this tidbit about the McCain campaign particularly interesting:

McCain is planning his own Web version of reality TV. He has hired a videographer to record behind-the-scenes campaign moments of the senator in relaxed settings.

"What the campaign can do in a Web video is show a more personal side of the candidate," said Spencer Whelan, who works on McCain's online communications team.

I had not heard of that before. You can see more discussion of the article over on Memeorandum.

http://thinkcow.wordpress.com/2007/01/30/john-mccain-to-make-online-reality-show-as-part-of-his-campaign/ John McCain to Make Online Reality Show as Part of His Campaign « Think Cow

[...] John McCain to Make Online Reality Show as Part of His Campaign 30Jan07 John McCain to Make Online Reality Show as Part of His Campaign: ” [...]
http://www.davidallgroup.com/2007/03/19/the-mccain-show/ the david all group | Blog Archive » The McCain Show:: websites, online marketing, political strategy, republican

[...] So when I first read about John McCain’s plan to create a “reality-type” TV show for his campaign, I was more than a little interested in seeing how it turned out. [...]

blog comments powered by Disqus

Notice

We are pleased to announce the launch of the Brick Factory, a Washington, DC-based digital agency founded by former employees of The Bivings Group. You can read the details of the transition here.

As a result of the change, The Bivings Report will no longer be updated, although we intend to keep it up for archival purposes. You can read the Brick Factory's new blog here.

John McCain to Make Online Reality Show as Part of His Campaign

Notice

Categories

Archives