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	<title>Comments on: Marketing in Second Life</title>
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	<link>http://www.bivingsreport.com/2007/marketing-in-second-life/</link>
	<description>The Bivings Report (TBR) is a source of news, insight, research and analysis on the web-based communications industry. TBR content is posted, created and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group.</description>
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		<title>By: ebay-shopping.buyartworkonline</title>
		<link>http://www.bivingsreport.com/2007/marketing-in-second-life/comment-page-1/#comment-248968</link>
		<dc:creator>ebay-shopping.buyartworkonline</dc:creator>
		<pubDate>Sat, 08 Sep 2007 09:38:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.bivingsreport.com/2007/marketing-in-second-life/#comment-248968</guid>
		<description>[...] ﻿surprising site now appraise this theory http://www.bivingsreport.com/2007/marketing-in-second-life and give comments [...]</description>
		<content:encoded><![CDATA[<p>[...] ﻿surprising site now appraise this theory <a href="http://www.bivingsreport.com/2007/marketing-in-second-life" rel="nofollow">http://www.bivingsreport.com/2.....econd-life</a> and give comments [...]</p>
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		<title>By: e.politics: online advocacy tools &#38; tactics</title>
		<link>http://www.bivingsreport.com/2007/marketing-in-second-life/comment-page-1/#comment-154251</link>
		<dc:creator>e.politics: online advocacy tools &#38; tactics</dc:creator>
		<pubDate>Tue, 10 Apr 2007 21:14:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.bivingsreport.com/2007/marketing-in-second-life/#comment-154251</guid>
		<description>&lt;strong&gt;Quick Hits &#8212; April 10, 2007...&lt;/strong&gt;


I just caught Susan Finkelpearl cheating on us with Democracy in Action! Moreover, she&#8217;s brazenly flaunting her Tips (for Sprucing up Your Website) in public, too!
Does User-Generated Content Work for Political Campaigns? Todd Zeigler takes a ge...</description>
		<content:encoded><![CDATA[<p><strong>Quick Hits &#8212; April 10, 2007&#8230;</strong></p>
<p>I just caught Susan Finkelpearl cheating on us with Democracy in Action! Moreover, she&#8217;s brazenly flaunting her Tips (for Sprucing up Your Website) in public, too!<br />
Does User-Generated Content Work for Political Campaigns? Todd Zeigler takes a ge&#8230;</p>
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	<item>
		<title>By: Mike&#8217;s Points &#187; Blog Archive &#187; Other great points . . .</title>
		<link>http://www.bivingsreport.com/2007/marketing-in-second-life/comment-page-1/#comment-153099</link>
		<dc:creator>Mike&#8217;s Points &#187; Blog Archive &#187; Other great points . . .</dc:creator>
		<pubDate>Mon, 09 Apr 2007 16:50:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.bivingsreport.com/2007/marketing-in-second-life/#comment-153099</guid>
		<description>[...] Marketing in Second Life, Todd Zeigler/The Bivings Report. The key is Todd&#8217;s final couple of sentences: &#8220;Bringing an old mindset to a new medium doesn’t accomplish anything. Your only chance of having real and sustained success is if the mindset shifts as well.&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[...] Marketing in Second Life, Todd Zeigler/The Bivings Report. The key is Todd&#8217;s final couple of sentences: &#8220;Bringing an old mindset to a new medium doesn’t accomplish anything. Your only chance of having real and sustained success is if the mindset shifts as well.&#8221; [...]</p>
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	<item>
		<title>By: Mobil Avenue &#187; Blog Archive &#187; Marketing to Market driven</title>
		<link>http://www.bivingsreport.com/2007/marketing-in-second-life/comment-page-1/#comment-152899</link>
		<dc:creator>Mobil Avenue &#187; Blog Archive &#187; Marketing to Market driven</dc:creator>
		<pubDate>Mon, 09 Apr 2007 12:54:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.bivingsreport.com/2007/marketing-in-second-life/#comment-152899</guid>
		<description>[...] UPDATE 3 : Linda Zimmer,  Todd Zeigler and Karl Long join the conversation [...]</description>
		<content:encoded><![CDATA[<p>[...] UPDATE 3 : Linda Zimmer,  Todd Zeigler and Karl Long join the conversation [...]</p>
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		<title>By: Todd Zeigler</title>
		<link>http://www.bivingsreport.com/2007/marketing-in-second-life/comment-page-1/#comment-149718</link>
		<dc:creator>Todd Zeigler</dc:creator>
		<pubDate>Thu, 05 Apr 2007 23:53:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.bivingsreport.com/2007/marketing-in-second-life/#comment-149718</guid>
		<description>Good comment and post.  I think marketers need to realize that with Second Life just showing up isn&#039;t enough.</description>
		<content:encoded><![CDATA[<p>Good comment and post.  I think marketers need to realize that with Second Life just showing up isn&#8217;t enough.</p>
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		<title>By: csven</title>
		<link>http://www.bivingsreport.com/2007/marketing-in-second-life/comment-page-1/#comment-149679</link>
		<dc:creator>csven</dc:creator>
		<pubDate>Thu, 05 Apr 2007 23:09:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.bivingsreport.com/2007/marketing-in-second-life/#comment-149679</guid>
		<description>Nothing new here except the fact that people are starting to get a clue it seems. Why wasn&#039;t the marketing community listening to those of us who regularly blog about Second Life? Or reading what I and others have been writing for a long time... such as:

&quot;The gist of that draft, before I stripped it to nothing and posted the result, was that it appeared Nissan was trying to use Second Life as a marketing platform (for their real world Sentra) and not as a brand-building platform (and the article I read yesterday about Nissan’s real world situation suggests they could use some help in that department). In any event, I thought theirs was a mostly worthless idea because, as some of you know, I’ve been arguing for some time that SL isn’t ready for marketing primetime and shouldn’t be treated like other media. Furthermore, people - most especially people immersed in these virtual environments - don’t aspire to own an “average Joe” car; they aspire to own luxury cars, tricked out street racers, customized hot rods… and the concept cars that the automotive manufacturers show but almost never mass produce.&quot; - http://blog.rebang.com/?p=1158

This is just a repeat of the &quot;user number&quot; fiasco, afaic. It took someone on the outside with effectively no experience using SL to get the attention for the same issues being raised by others (and that person, Clay Shirky, *still* got it wrong!).

Perhaps if blogging and other media was viewed as something other than a means to advertise, none of this would be news now because these issues would already have been covered.</description>
		<content:encoded><![CDATA[<p>Nothing new here except the fact that people are starting to get a clue it seems. Why wasn&#8217;t the marketing community listening to those of us who regularly blog about Second Life? Or reading what I and others have been writing for a long time&#8230; such as:</p>
<p>&#8220;The gist of that draft, before I stripped it to nothing and posted the result, was that it appeared Nissan was trying to use Second Life as a marketing platform (for their real world Sentra) and not as a brand-building platform (and the article I read yesterday about Nissan’s real world situation suggests they could use some help in that department). In any event, I thought theirs was a mostly worthless idea because, as some of you know, I’ve been arguing for some time that SL isn’t ready for marketing primetime and shouldn’t be treated like other media. Furthermore, people &#8211; most especially people immersed in these virtual environments &#8211; don’t aspire to own an “average Joe” car; they aspire to own luxury cars, tricked out street racers, customized hot rods… and the concept cars that the automotive manufacturers show but almost never mass produce.&#8221; &#8211; <a href="http://blog.rebang.com/?p=1158" rel="nofollow">http://blog.rebang.com/?p=1158</a></p>
<p>This is just a repeat of the &#8220;user number&#8221; fiasco, afaic. It took someone on the outside with effectively no experience using SL to get the attention for the same issues being raised by others (and that person, Clay Shirky, *still* got it wrong!).</p>
<p>Perhaps if blogging and other media was viewed as something other than a means to advertise, none of this would be news now because these issues would already have been covered.</p>
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