Comments on: Measuring Dell Hells http://www.bivingsreport.com/2007/measuring-dell-hells/ The Bivings Report (TBR) is a source of news, insight, research and analysis on the web-based communications industry. TBR content is posted, created and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group. Fri, 12 Mar 2010 13:47:01 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Measuring Dell Hells : Wonderful Thoughts http://www.bivingsreport.com/2007/measuring-dell-hells/comment-page-1/#comment-234569 Measuring Dell Hells : Wonderful Thoughts Sat, 28 Jul 2007 12:22:59 +0000 http://www.bivingsreport.com/2007/measuring-dell-hells/#comment-234569 [...] Share This [...] [...] Share This [...]

]]> By: links for 2007-07-18 http://www.bivingsreport.com/2007/measuring-dell-hells/comment-page-1/#comment-230379 links for 2007-07-18 Wed, 18 Jul 2007 23:33:13 +0000 http://www.bivingsreport.com/2007/measuring-dell-hells/#comment-230379 [...] Measuring Dell Hells » The Bivings Report A post by Steve Petersen looking at the influence and how it is quality again, it’s about how not all voices are equal (tags: influence metrics socialmedia) [...] [...] Measuring Dell Hells » The Bivings Report A post by Steve Petersen looking at the influence and how it is quality again, it’s about how not all voices are equal (tags: influence metrics socialmedia) [...]

]]> By: JohnP@Dell http://www.bivingsreport.com/2007/measuring-dell-hells/comment-page-1/#comment-230322 JohnP@Dell Wed, 18 Jul 2007 21:21:17 +0000 http://www.bivingsreport.com/2007/measuring-dell-hells/#comment-230322 Monitoring can be a vexing proposition, for sure. But based on our experiences at Dell, and given the dynamics of democratization and aggregation in the blogosphere, companies that ignore the sub A-listers and bloggers outside of their sector do so at their own risk. Monitoring can be a vexing proposition, for sure. But based on our experiences at Dell, and given the dynamics of democratization and aggregation in the blogosphere, companies that ignore the sub A-listers and bloggers outside of their sector do so at their own risk.

]]> By: Measuring Blog Relationships » The Bivings Report http://www.bivingsreport.com/2007/measuring-dell-hells/comment-page-1/#comment-230316 Measuring Blog Relationships » The Bivings Report Wed, 18 Jul 2007 21:07:27 +0000 http://www.bivingsreport.com/2007/measuring-dell-hells/#comment-230316 [...] measuring Dell Hells, it is helpful for those who track blogs to measure relationships between [...] [...] measuring Dell Hells, it is helpful for those who track blogs to measure relationships between [...]

]]> By: BuzzMachine » Blog Archive » Measuring influence http://www.bivingsreport.com/2007/measuring-dell-hells/comment-page-1/#comment-230210 BuzzMachine » Blog Archive » Measuring influence Wed, 18 Jul 2007 04:44:02 +0000 http://www.bivingsreport.com/2007/measuring-dell-hells/#comment-230210 [...] : LATER: And just as I published that, I read a post by Steve Peterson of the Bivings Report about just this: trying to measure influence in a given topic about a given subject. His example is Dell Hell: However, not all voices are equal in their importance to a company. Concerning this fact, one of issues I’ve grappled with is how to weigh general influence and influence within a specific topic. [...] [...] : LATER: And just as I published that, I read a post by Steve Peterson of the Bivings Report about just this: trying to measure influence in a given topic about a given subject. His example is Dell Hell: However, not all voices are equal in their importance to a company. Concerning this fact, one of issues I’ve grappled with is how to weigh general influence and influence within a specific topic. [...]

]]> By: Todd Zeigler http://www.bivingsreport.com/2007/measuring-dell-hells/comment-page-1/#comment-230132 Todd Zeigler Tue, 17 Jul 2007 21:10:06 +0000 http://www.bivingsreport.com/2007/measuring-dell-hells/#comment-230132 In my opinion, there are two approaches: (1) You can track everything anyone says about you. This is probably preferred, but most companies aren't going to have the bandwidth for this. (2) You can track the blogs in your sector that are well read (the influencers)and supplement it with coverage from aggregator sites like Digg, Techmeme, etc. Under this approach you'll not get everything, but you'll get the msot important stuff. And items like "Dell Hell" will inevitably appear on these other sites even if Buzz Machine isn't on your tracking list. In my opinion, there are two approaches:

(1) You can track everything anyone says about you. This is probably preferred, but most companies aren’t going to have the bandwidth for this.

(2) You can track the blogs in your sector that are well read (the influencers)and supplement it with coverage from aggregator sites like Digg, Techmeme, etc. Under this approach you’ll not get everything, but you’ll get the msot important stuff. And items like “Dell Hell” will inevitably appear on these other sites even if Buzz Machine isn’t on your tracking list.

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