Comments on: Social Technographics & Butterfingers http://www.bivingsreport.com/2007/social-technographics-butterfingers/ The Bivings Report (TBR) is a source of news, insight, research and analysis on the web-based communications industry. TBR content is posted, created and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group. Wed, 17 Mar 2010 20:08:59 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Steve Petersen http://www.bivingsreport.com/2007/social-technographics-butterfingers/comment-page-1/#comment-169062 Steve Petersen Thu, 26 Apr 2007 18:09:46 +0000 http://www.bivingsreport.com/2007/social-technographics-butterfingers/#comment-169062 Jonny, I agree. Companies cannot expect people to spend a lot of time in new media activities if audiences aren't doing some basic things first. If they are patient, they can help foster the audience's desire to participate in social media efforts. Jonny,

I agree. Companies cannot expect people to spend a lot of time in new media activities if audiences aren’t doing some basic things first. If they are patient, they can help foster the audience’s desire to participate in social media efforts.

]]> By: Jonny Bentwood http://www.bivingsreport.com/2007/social-technographics-butterfingers/comment-page-1/#comment-168922 Jonny Bentwood Thu, 26 Apr 2007 15:00:46 +0000 http://www.bivingsreport.com/2007/social-technographics-butterfingers/#comment-168922 Companies seeking to engage customers with these new tools need to understand where their audiences are with this categorisation and then create bespoke programmes for them. This piece of Forrester research comes at a great time when companies throughout the world are struggling to come to terms with how to reach-out to their customers. Too often I have seen a ‘one size fits all’ methodology into new media outreach. Hopefully, this kind of research will push vendors to consider that different approaches need to be taken dependent upon the micro-audience that are targeting. <a href="http://technobabble2dot0.wordpress.com/2007/04/24/best-practice-approach-to-social-computing/" rel="nofollow">My post</a> backs this up Companies seeking to engage customers with these new tools need to understand where their audiences are with this categorisation and then create bespoke programmes for them. This piece of Forrester research comes at a great time when companies throughout the world are struggling to come to terms with how to reach-out to their customers.
Too often I have seen a ‘one size fits all’ methodology into new media outreach. Hopefully, this kind of research will push vendors to consider that different approaches need to be taken dependent upon the micro-audience that are targeting.
My post backs this up

]]> By: The Beta Stage » Blog Archive » Social Technographics + Modest Mouse (or…green screen your audience) http://www.bivingsreport.com/2007/social-technographics-butterfingers/comment-page-1/#comment-168876 The Beta Stage » Blog Archive » Social Technographics + Modest Mouse (or…green screen your audience) Thu, 26 Apr 2007 13:34:30 +0000 http://www.bivingsreport.com/2007/social-technographics-butterfingers/#comment-168876 [...] This one’s via Steve Petersen at The Bivings Report. [...] [...] This one’s via Steve Petersen at The Bivings Report. [...]

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