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1. Thomas R. Clifford
   

   May 1st, 2007 at 6:04 pm

   Great post.

   Boosting morale through video is often the last desperate attempt by many organizations to make-up for the lack of a “real” vision with values.

   As a filmmaker specializing in corporate documentaries for over 20 years, I have learned that the best morale boosters come from an employee’s own authentic story.

   Peers will listen as the stories and experiences come from the heart of the employee and not from the ivory towers.

   Embracing employees as storytellers and “heroes” in corporate films can actually make a difference to others. I’ve seen it happen.

2. Todd Zeigler
   

   May 1st, 2007 at 6:54 pm

   Thomas,

   That sounds like a good approach and I’m sure it can be pulled off if the right people hire the right filmakers. But I think too often these things end up as vanity projects made for executives and not regular employees.

   Thanks for your comment.

3. Bill Helm
   

   May 2nd, 2007 at 9:30 am

   The Kodak video is perfect.

4. Alex Hammer
   

   May 2nd, 2007 at 1:55 pm

   Todd, you took out prior comment but that’s ok. Our traffic is double already what it’s ever been today.

5. Alex Hammer
   

   May 2nd, 2007 at 1:56 pm

   My mistake (I apologize, too much going on today). Alex

6. Ed Walker
   

   May 2nd, 2007 at 5:11 pm

   That rendition of ‘One’ is something special, whatever happened to the traditional fist pumping speech?

7. Kevin McBarron
   

   May 17th, 2007 at 7:37 am

   All,

   I am writing an article on these corporate morale videos. Very interested in any other comments. Is it vanity, self-indulgence or is there a sense that they can in fact motivate people in large organisations?
   Any input appreciated.

   Regards

   Kevin
   Hong Kong