The Bivings Group Launches The Lab

Posted on January 17th, 2007
By Todd Zeigler in Bivings, Politics

Today we added a new section to our corporate website called The Lab.  Over the last year we’ve completed a number of studies and written a number of articles about topics we’re interested in.  The Internet’s Role in Political Campaigns.  How newspapers and magazines are using the Internet.  Stuff like that.

We’ve highlighted all these materials on our blog in the past, but we wanted to create a permanent home for this stuff so that people can more easily find it.  So check it out

And for those of you who haven’t followed us that long, I’d recommend you take a look at our 2002 studies on the use of the Internet by political candidates.  Some tidbits to whet your appetite:

  • Only 29% of House and Senate incumbents running for reelection had campaign websites in 2002. 
  • Only 42% of House and Senate incumbents with websites accepted online donations.

Times have changed a little, huh?

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Comments

  1. David Dalka

    Ok, I’ll bite. How did they take online donations if they didn’t have websites? I would expect the numbers to be reversed.

  2. Todd Zeigler

    David,

    Let me try to clarify. 29% of incumbents had websites. Of that 29% that had websites, 42% took online donations. So we calculated that percentage based only based on those with websites.

    If you calculated based on all candidates, then you’d say that 12% of incumbent candidates accepted online donations in 2002. Hope that makes more sense.

about this blog

The Bivings Report (TBR) is a source of news, insight, research and analysis on the web-based communications industry. TBR content is posted, created and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group.

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