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	<title>Comments on: USA Today Website Redesign is Live</title>
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	<link>http://www.bivingsreport.com/2007/usa-today-website-redesign-is-live/</link>
	<description>The Bivings Report (TBR) is a source of news, insight, research and analysis on the web-based communications industry. TBR content is posted, created and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group.</description>
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		<title>By: Washington Post Launches Social Networking Component &#187; The Bivings Report</title>
		<link>http://www.bivingsreport.com/2007/usa-today-website-redesign-is-live/comment-page-1/#comment-180002</link>
		<dc:creator>Washington Post Launches Social Networking Component &#187; The Bivings Report</dc:creator>
		<pubDate>Mon, 14 May 2007 13:50:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.bivingsreport.com/2007/usa-today-website-redesign-is-live/#comment-180002</guid>
		<description>[...] A screenshot of a profile is below and you can view a profile page here.&#160; Note that this feature is powered by Pluck&#8217;s Sitelife software, the same package used to power the social features on USAToday.com (although the Post version has less features).&#160; [...]</description>
		<content:encoded><![CDATA[<p>[...] A screenshot of a profile is below and you can view a profile page here.&nbsp; Note that this feature is powered by Pluck&#8217;s Sitelife software, the same package used to power the social features on USAToday.com (although the Post version has less features).&nbsp; [...]</p>
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		<title>By: Putting People First in italiano &#187; Il nuovo sito web di USA Today è improntato interamente sul social networking</title>
		<link>http://www.bivingsreport.com/2007/usa-today-website-redesign-is-live/comment-page-1/#comment-159307</link>
		<dc:creator>Putting People First in italiano &#187; Il nuovo sito web di USA Today è improntato interamente sul social networking</dc:creator>
		<pubDate>Wed, 18 Apr 2007 12:40:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.bivingsreport.com/2007/usa-today-website-redesign-is-live/#comment-159307</guid>
		<description>[...] Il nuovo sito di USA Today è improntato interamente sul social networking. Cercando di adeguarsi alla tendenza della creazione di community di utenti che ruotano attorno al giornale, il sito consente all&#8217;utente di creare il suo profilo, di votare storie, di scaricare RSS feed mentre l&#8217;interfaccia utente prevede una costante presenza di Ajax, che rende più piacevole la consultazione del sito.         &#160;    Scrivi un commento [...]</description>
		<content:encoded><![CDATA[<p>[...] Il nuovo sito di USA Today è improntato interamente sul social networking. Cercando di adeguarsi alla tendenza della creazione di community di utenti che ruotano attorno al giornale, il sito consente all&#8217;utente di creare il suo profilo, di votare storie, di scaricare RSS feed mentre l&#8217;interfaccia utente prevede una costante presenza di Ajax, che rende più piacevole la consultazione del sito.         &nbsp;    Scrivi un commento [...]</p>
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		<title>By: Alex Hammer</title>
		<link>http://www.bivingsreport.com/2007/usa-today-website-redesign-is-live/comment-page-1/#comment-97934</link>
		<dc:creator>Alex Hammer</dc:creator>
		<pubDate>Mon, 05 Mar 2007 18:14:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.bivingsreport.com/2007/usa-today-website-redesign-is-live/#comment-97934</guid>
		<description>Todd,

I like it too. As you know being a contributor to Politics 2.0 (The convergence of politics and web 2.0) interactive and community technologies are transforming many fields, including the campaigns of the 2008 candidates for President.

In the media field, newspapers and TV have realized for some time that they need to be competitive online. Building successful communities increase &quot;stickiness&quot; and reader loyalty in this new media world of almost unlimited choices (multi-contributor and traditionally networked blogs are now of course also competitors)

Larger players like Gannett&#039;s USA Today may be able to play in this space on their own. Smaller players will join larger networks and/or look to 
Adsense and future generation monetization capabilities.

While MySpace and other large networks can already sign substantial advertising deals, the role of advertising in video is the next hot area, as YouTube and their competitors seek also to monetize their significant content and audiances.</description>
		<content:encoded><![CDATA[<p>Todd,</p>
<p>I like it too. As you know being a contributor to Politics 2.0 (The convergence of politics and web 2.0) interactive and community technologies are transforming many fields, including the campaigns of the 2008 candidates for President.</p>
<p>In the media field, newspapers and TV have realized for some time that they need to be competitive online. Building successful communities increase &#8220;stickiness&#8221; and reader loyalty in this new media world of almost unlimited choices (multi-contributor and traditionally networked blogs are now of course also competitors)</p>
<p>Larger players like Gannett&#8217;s USA Today may be able to play in this space on their own. Smaller players will join larger networks and/or look to<br />
Adsense and future generation monetization capabilities.</p>
<p>While MySpace and other large networks can already sign substantial advertising deals, the role of advertising in video is the next hot area, as YouTube and their competitors seek also to monetize their significant content and audiances.</p>
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		<title>By: USAToday goes web 2.0&#8230;&#8230;sorta&#8230; &#171; The Populist Moderate</title>
		<link>http://www.bivingsreport.com/2007/usa-today-website-redesign-is-live/comment-page-1/#comment-96410</link>
		<dc:creator>USAToday goes web 2.0&#8230;&#8230;sorta&#8230; &#171; The Populist Moderate</dc:creator>
		<pubDate>Mon, 05 Mar 2007 01:13:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.bivingsreport.com/2007/usa-today-website-redesign-is-live/#comment-96410</guid>
		<description>[...] Micro Persuasion, CenterNetworks, Trends in the Living Networks, WebMetricsGuru and Rex Hammock&#8217;s weblog , Deep Jive Interests, unstruc chitchatting ,Joe Duck, The Bivings Report, Stowe Boyd / Message, hubbub, Paul Kedrosky, Guardian Unlimited , Colin&#8217;s Corner  and possibly a bunch more than I don&#8217;t know about&#8230;. [...]</description>
		<content:encoded><![CDATA[<p>[...] Micro Persuasion, CenterNetworks, Trends in the Living Networks, WebMetricsGuru and Rex Hammock&#8217;s weblog , Deep Jive Interests, unstruc chitchatting ,Joe Duck, The Bivings Report, Stowe Boyd / Message, hubbub, Paul Kedrosky, Guardian Unlimited , Colin&#8217;s Corner  and possibly a bunch more than I don&#8217;t know about&#8230;. [...]</p>
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		<title>By: delportd</title>
		<link>http://www.bivingsreport.com/2007/usa-today-website-redesign-is-live/comment-page-1/#comment-95534</link>
		<dc:creator>delportd</dc:creator>
		<pubDate>Sun, 04 Mar 2007 16:06:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.bivingsreport.com/2007/usa-today-website-redesign-is-live/#comment-95534</guid>
		<description>Don&#039;t forget, this is the 800 pound gorilla of the daily publishing world.  Once they do it, others will come.</description>
		<content:encoded><![CDATA[<p>Don&#8217;t forget, this is the 800 pound gorilla of the daily publishing world.  Once they do it, others will come.</p>
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		<title>By: the david all group &#124; Blog Archive &#187; USA Today gets a fresh start:: websites, online marketing, political strategy, republican</title>
		<link>http://www.bivingsreport.com/2007/usa-today-website-redesign-is-live/comment-page-1/#comment-94091</link>
		<dc:creator>the david all group &#124; Blog Archive &#187; USA Today gets a fresh start:: websites, online marketing, political strategy, republican</dc:creator>
		<pubDate>Sun, 04 Mar 2007 00:15:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.bivingsreport.com/2007/usa-today-website-redesign-is-live/#comment-94091</guid>
		<description>[...] Todd Zeigler praises today&#8217;s launch of a pretty new USAToday.com. [...]</description>
		<content:encoded><![CDATA[<p>[...] Todd Zeigler praises today&#8217;s launch of a pretty new USAToday.com. [...]</p>
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		<title>By: Putting people first &#187; New USA Today website is all about social networking</title>
		<link>http://www.bivingsreport.com/2007/usa-today-website-redesign-is-live/comment-page-1/#comment-93560</link>
		<dc:creator>Putting people first &#187; New USA Today website is all about social networking</dc:creator>
		<pubDate>Sat, 03 Mar 2007 19:12:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.bivingsreport.com/2007/usa-today-website-redesign-is-live/#comment-93560</guid>
		<description>[...] USA Today’s new website went live this morning, writes Todd Zeigler, senior vice president at The Bivings Group, an internet communications firm. [...]</description>
		<content:encoded><![CDATA[<p>[...] USA Today’s new website went live this morning, writes Todd Zeigler, senior vice president at The Bivings Group, an internet communications firm. [...]</p>
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		<title>By: Todd Zeigler</title>
		<link>http://www.bivingsreport.com/2007/usa-today-website-redesign-is-live/comment-page-1/#comment-93548</link>
		<dc:creator>Todd Zeigler</dc:creator>
		<pubDate>Sat, 03 Mar 2007 19:06:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.bivingsreport.com/2007/usa-today-website-redesign-is-live/#comment-93548</guid>
		<description>Steve - I think you are a tougher grader than I am.  :)

I would agree that there is nothing really new here.  But I think now that they&#039;ve got a nice platform built here they&#039;ll be able to innovate in the ways you are calling for.</description>
		<content:encoded><![CDATA[<p>Steve &#8211; I think you are a tougher grader than I am.  <img src='http://www.bivingsreport.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>I would agree that there is nothing really new here.  But I think now that they&#8217;ve got a nice platform built here they&#8217;ll be able to innovate in the ways you are calling for.</p>
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		<title>By: Steve</title>
		<link>http://www.bivingsreport.com/2007/usa-today-website-redesign-is-live/comment-page-1/#comment-93426</link>
		<dc:creator>Steve</dc:creator>
		<pubDate>Sat, 03 Mar 2007 17:55:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.bivingsreport.com/2007/usa-today-website-redesign-is-live/#comment-93426</guid>
		<description>I like the new features, but the site layout still seems too cluttered. 

Further, this is just another community site.  

Until I see USA Today harness this site&#039;s features to implement its &quot;&lt;a href=&quot;http://crowdsourcing.typepad.com/cs/2006/11/information_cen.html&quot; rel=&quot;nofollow&quot;&gt;Information Center&lt;/a&gt;&quot; initiative that its owner, Gannett, is converting its local newsrooms towards, it is just another run of the mill community oriented news sites (ok, there aren&#039;t many of them, but they have existed before today).  Hopefully, Gannett is willing to test its &lt;a href=&quot;http://crowdsourcing.typepad.com/cs/2006/11/gannett_the_sev.html&quot; rel=&quot;nofollow&quot;&gt;seven desks&lt;/a&gt; on a national level as well as local, and this should include more than community member written movie or concert reviews or sharing of personal pictures or opinion via blogs.</description>
		<content:encoded><![CDATA[<p>I like the new features, but the site layout still seems too cluttered. </p>
<p>Further, this is just another community site.  </p>
<p>Until I see USA Today harness this site&#8217;s features to implement its &#8220;<a href="http://crowdsourcing.typepad.com/cs/2006/11/information_cen.html" rel="nofollow">Information Center</a>&#8221; initiative that its owner, Gannett, is converting its local newsrooms towards, it is just another run of the mill community oriented news sites (ok, there aren&#8217;t many of them, but they have existed before today).  Hopefully, Gannett is willing to test its <a href="http://crowdsourcing.typepad.com/cs/2006/11/gannett_the_sev.html" rel="nofollow">seven desks</a> on a national level as well as local, and this should include more than community member written movie or concert reviews or sharing of personal pictures or opinion via blogs.</p>
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