Video should always be opt in

Posted on February 22nd, 2007
By Todd Zeigler in Design, Media, Usability, Video

CNN.com is the main national type of news site I visit on the web.  I do so out of habit and because I really dislike the websites of alternatives like MSNBC and Fox News

But they are starting to lose me due to the way they are using video.

(1) Our office is an open space and so to watch videos I either have to annoy my co-workers or unplug my headphones from my iPod and plug them into my computer.  And that's when I don't have my computer muted.

Due to this I really don't watch many  videos during the day.  I'm going to CNN to read news articles, blog entries and such.  For text.

So what's the problem?  CNN is now all about video and its hard to find the text.    Of the items on the homepage, roughly 50% are web videos (see graphic on right for an example). 

I don't mind that they have lots of video.  That's great.  But I wish it all wasn't so intermingled.  Having to scan and discard 50% of the content is not a pleasant user experience.  I'll probably switch.

(2) CNN is still displaying videos in Windows Media Player format (which means I've had problems playing them in Firefox).  And they are still popping up their videos in controlled windows using javascript.  I hate that.  Please switch to Flash (which more people can see anyway) and stop using pop up windows.   You just shouldn't do that stuff anymore.

CNN isn't the only one making this mistake.  The John McCain for President site does as well by devoting pretty much its entire homepage to video clips and surprising users with video on what look like normal buttons/links at the bottom of the page (you are either muted or yelling at my whole office dude). 

In summary, I think people are going a bit too far in an effort to embrace the whole web video thing.  Video is a great and powerful thing, but not all the time and not in every circumstance.  Please remember that sometimes your users just want to read some text and move on.  Video should always be opt in.

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Comments

  1. Henry

    Youtube is doing pretty well with its’ video heavy model.

  2. Todd Zeigler

    Sure, but people know they are getting video when they go to YouTube (and plan accordingly). You are expecting mostly text when you go to CNN and McCain’s site (at least I am).

  3. Steve

    France 24’s website is a perfect example of how a site can use video in its default settings to its own detriment. It takes way too long to navigate the site.

  4. delportd

    For the love of God, someone needs to talk to ESPN. Espn.com automatically start a video when you load the page, which screeches in my ear. You should be obliged to ASK for the video before a site will play it. At least its not opening up pop-up windows just for video

  5. Todd Zeigler

    Damien - I think you can turn that off somehow and/or if you mute the player using the Flash controls it will remember and be muted when you come back. I had the same problem and have overcome it somehow.

    Steve - site looks cool although I am held up by my lack of French. Can’t comment on poor use of video really.

  6. cfitz

    In San Antonio, TX, the major local news site, mysa.com, does a good job of handling both print articles and video reporting. This makes sense however in that the website is a partnership between the Hearst Corporation’s newspaper, the Express-News, and Belo Corporation’s KENS-TV, the local CBS affiliate. Pretty much every story that has video has a text only article in front of it.

  7. kenneth

    omg fitz finally posted a comment.

    but- your article reminds me of the dailykos post on the declining content real estate of cnn’s page

    http://static.flickr.com/107/2.....dc.jpg?v=0

about this blog

The Bivings Report (TBR) is a source of news, insight, research and analysis on the web-based communications industry. TBR content is posted, created and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group.

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