Craigslist Goes International
I owe a lot to the website craigslist. It helped me find my current townhouse and housemates; it helped me find my current job; and it helped me find a great (and cheap!) dining room set.
The site began in 1995, with a very simple design. Since that time, the design has not changed all that much. "Keep it simple, stupid" is definitely the unspoken motto of the now-thriving entity. There are very few graphics on the site, and the entire interface is very similar to newspaper classified ads. Personally, I have always been a big fan of this design; I get very sick of watching flash intros to every other website on the market when I am foaming at the mouth to get to the actual content.
With an astounding 9 billion page views per month, yet only 25 employees, the website is well on its way to being the most used site on the web. New cities and areas are added fairly frequently, with 450 being represented at the time of this post. You can learn more about the wonder that is craigslist by visiting the "Fact Sheet" on their website.
Recently, and quietly, craigslist expanded its empire by introducing the first of several to come foreign language versions of the site. Craigslist has never been one to make loud announcements about its new accomplishments and updates (just another reason to love it), and these new languages were implemented back in November of 2007. Craigslist is now available in French, German, Italian, and Portuguese. The individual areas of the site will continue to be community moderated.
The lack of multi-language support was the only thing stopping craigslist from being a bigger hit overseas, but with this welcomed foreign facelift, the site is poised to spread its influence even further.
Easy SEO Link Building Tip
Yesterday I sat in on an excellent Marketing Profs webinar titled "Advanced Tactics in SEO: Part Art, Part Science." While the discussion focused on advanced topics, Stephan Spencer of Netconcepts and Rand Fishkin of SEOmoz briefly touched upon basic link building.
One of the tactics that they emphasized was collecting links from organizations that involve the site owners. The great thing about such links is that since the target organizations are already acquainted with the site, they're much more likely to honor a link request than other site owners. Continue reading “Easy SEO Link Building Tip” »
High Quality YouTube is a Thing of the Present
If you've got a computer, you know what YouTube is. In fact, most people, including myself, have uploaded videos to YouTube at one point or another until our accounts have inevitably been suspended. It's the circle of life on the Internet, and I am very pleased with it. Without YouTube after all, I would be unable to watch my guilty pleasure, America's Next Top Model.
What's the bad news about YouTube? Well, the videos that are uploaded are typically of lesser quality. In fact, the most common complaint that you will see on the video comment sections is about the quality. In reply, most users will explain that "something" happened to their video during the upload process. There is a hack to be able to view high quality version of videos, but soon, that hack will hopefully be rendered useless.
YouTube has finally announced all users have the option of watching some videos in higher quality. A blog post on their site claims they're slowly integrating this new feature, and videos uploaded in the proper format will be the first to be available in high quality. The rest of the library will soon follow, with any luck.
Simply go into your user account and select the option: "always show me higher quality when available." High speed Internet is going to work best, because otherwise the videos may suffer from lag time. Nobody likes lag time.
I have been waiting for this feature for a long time. Finally, my prayers have been answered, and I will soon be able to watch YouTubeHD. There are enough capital letters in that word to make anyone excited.
Vishing: A Scam That Doesn’t Even Sound Like a Real Word
About a week ago, I wrote a blog entry on my newfound paranoia and fear of cell phone spam. Fortunately, I have had time to relax, breathe, and find a totally new fear. "Vishing" is a term that is the combination of the words "voice" and "phishing." In case you are unfamiliar, phishing is basically an attempt to illegally and fraudulently acquire sensitive details, such as usernames, passwords and credit card information, by masquerading as an upright entity in an electronic communication. Vishing takes this idea to the next level, an annoying and scary level.
Continue reading “Vishing: A Scam That Doesn’t Even Sound Like a Real Word” »
Online Call Tools and the 2008 Campaign
I’m originally from Texas and keep in touch with a lot of people that still call the state home. In the days leading up to the Texas Presidential primary, it seemed like everyone I knew reported receiving phone calls from Obama and Clinton supporters scrounging up votes for their candidate of choice. We’re talking three to four calls each. Everyone reported that the volume of calls was much higher than previous campaigns.
There are a lot of reasons for the increase in voter contacts I would think. The race was extremely competitive and Texas usually isn’t a primary player. Both campaigns are well funded. Overall interest is extremely high this year. But I think one key reason for the increase in contacts is the use of online call tools by both the Obama and Clinton campaigns. These tools allow the campaigns to crowd source voter contacts.
Essentially, both the Obama and Clinton websites allow registered users to make calls for the campaign to a state whose primary is approaching. The first step in the process of making calls is to select the state you want to call. After you select a state, you are assigned a voter (or list of voters) to call and given a script that includes some talking points and questions to ask such as “which candidate do you support?” and “what issues are most important to you?”. After you finish talking to the voter, you report back to the campaign how the call went by filling out a simple form. This information is then stored in the campaign’s overall voter database (otherwise known as Customer Relationship Management database). The campaigns then use the information they collect via these tools to tailor get out the vote efforts, hone messages, customize donation appeals, etc. These tools also provide the campaign with information about where they stand in each state.
These tools have been around since 2004, when both the Bush and Kerry campaigns had call systems built into their websites. The Fred Thompson (disclosure) and Mitt Romney campaigns had similar tools on their sites this cycle. However, I figured I’d take a closer look at the Obama and Clinton tools since they are still up and being used (look out Pennsylvania). Overall, I think both tools are excellent, although I found the Hillary tool a little easier to use.
Following are screen grabs of the call tools on both sites with my random notes. The phone numbers of the voters I was assigned have been blocked out to protect the innocent.
Continue reading “Online Call Tools and the 2008 Campaign” »