Optimizing Page Titles in WordPress
The Bivings Group is a busy web development firm, and as such we don’t always spend the time we should on our own websites. As a consultant, you focus so much on helping clients that sometimes you don’t spend the time to help yourself.
In an effort to improve the performance of our own online program, we are going to take some time this summer to update the content, graphics, etc. on our main site, our blog and the website of our principle product, ImpactWatch. One of the first things we are doing is looking at ways to improve our performance in search engines. Our sites do pretty well in Google, but, like anyone else, we want to do better. We know that search engine optimization (SEO) is an ongoing process, and that if we don’t consistently put in work our ratings will drop. Continue reading “Optimizing Page Titles in WordPress” »
30 Seconds of Metrics
Advertising in television commercials has been met with some fierce changes in recent years. With the invention of the DVR system, it seems that more viewers are ‘fast-forwarding' the commercials in favor of watching their program in less time, with less interruptions.
Obviously, there are ways to use DVR systems to measure what commercials and specific parts of programs the audience is most watching (as was mentioned in my American Idol analysis), but this blog post offers an interesting notion that perhaps we are measuring the wrong metric.