2008 Newspaper Study Coverage Roundup
Last Thursday, we released the 2009 edition of our newspaper study. There was some great commentary about the study around the blogosphere. The general reaction was relief that newspaper website are getting better, but a sense that whatever they do probably won’t be enough. Below are few of the more interesting points folks made.
Mainstream news will never be the same again. You can now talk back to it, take part in it and interact with it along with countless other sources of information. Just as no software company can produce content or code as well as a world of users and developers collaborating can, so too can newspapers no longer keep us sufficiently informed all on their own. It’s nice to see they aren’t trying to anymore. These are changes for the better and show that while old media institutions are struggling to hold on to revenue in the face of the internet challenge, the fight is also doing them a lot of good at the same time.
Newspapers are are experimenting with social tools to source and share information and also to create and cultivate an active community that connects the media property to various micro communities. Unfortunately, for many, experimentation through socialization doesn’t necessarily provide a newspaper bailout (#newspaperbailout) plan. Like in anything related to the Social Web, an outbound, community-focused champion or team of evangelists, in addition to a more social platform, is required to simply compete.
TechCrunch (check out this graph):
Newspapers are still lurching their way around the Web, a new study finds, but at least they are making some progress. The Bivings Group released a study
today that quantifies the Website features of the top 100 newspapers in the U.S. Among the findings: Nearly every newspaper site has reporter-written blogs and some form of video; features that elicit content from readers are on the rise; podcasts and mandatory registrations are down; social networking features are pretty much non-existent.
My take: Just a few years ago many newspapers had formal policies in place against linking to external sites, had all their content locked up behind some sort of registration wall and literally none of them had the community features that blogs have included from the beginning. Newspapers now acknowledge that there is a world outside their walled gardens and are participating in it. That is an impressive change when you consider where they started from. However, it is hard not to think that the current model is really beyond saving and that more drastic measures are needed. To survive, they are going to need to actually get ahead of the curve (like the Las Vegas Sun) instead of simply adding blog-style features to their websites two year after they’ve become industry standards.
The Use of the Internet by America’s Largest Newspapers (2008 Edition)
Every year, The Bivings Group conducts a study of the web features of America’s largest newspapers as a way to gauge how papers are dealing with the threat and opportunity presented by the rise of the Internet as a news source. Given the challenging economic climate, we were particularly excited to complete this year’s version and to see how newspapers are expanding their web programs to deal with the crisis the industry is in. Our research examined the websites of the top 100 newspapers in the United States, as determined by circulation (via the Audit Bureau of Circulations). We evaluated all of the websites on the presence of lack of various web features. You can access summary findings below:
Below are some key findings:
- Newspapers are experimenting with user generated content. The study found that 58 percent of newspapers allowed for user generated photos, while 18 percent accepted video and 15 percent articles. Overall, 58 percent of newspapers offered some form of user generated content in 2008 compared to 24 percent in 2007.
- Research shows that the number of newspaper websites allowing users to comment on articles has more than doubled in the last year. Seventy five percent of newspapers now accept article comments in some form, compared to 33 percent in 2007.
- Ten percent of newspapers had social networking tools, such as user profiles and the ability to “friend” other users, built into their sites in 2008. This compares to five percent of sites that included this feature in 2007. It is surprising that this number isn’t higher.
- Seventy six percent of newspapers offered a Most Popular view of content in some form (Most Emailed, Most Blogged, Most Commented, etc.). This compares to 51 percent in 2007 and 33 percent in 2006.
- Integration with external social bookmarking sites like Digg and del.icio.us has increased dramatically the last few years. Ninety-two percent of newspapers now include this option compared to only seven percent in 2006.
- Every newspaper the study examined featured some sort of online advertising. Indeed, 100% of newspapers provided some form of contextual advertising, such as Google Adwords. Forty-three percent of newspaper websites used interstitial advertising.
- Of the new features examined in this year’s study, we found that 57 percent of newspapers offer PDF editions, 20 percent offer chatting options, 96 percent provide local weather information, 40 percent utilize SMS alerts and 70 percent offer community event calendars.
- The number of websites requiring registration to view most content (free or paid) has decreased from 2007. Now only 11 percent of websites require registration to view full articles, compared to 29 percent in 2007 and 23 in 2006.
- All of the 100 newspapers in the study provide some type of RSS feed. In 2007 all but three newspapers offered RSS feeds.
Speaking generally, our study shows that newspapers are trying to improve their web programs and aggressively experimenting with a variety of new features. However, having actually reviewed all these newspaper websites it is hard not to be left with the impression that the sites are being improved incrementally on the margins. Newspapers are focused on improving what they already have, when reinvention may be what is necessary in order for the industry to come out of the current crisis on the other side.
Let us know what you think in the comments. Continue reading “The Use of the Internet by America’s Largest Newspapers (2008 Edition)” »
Website Review: Updated Metro Page
There are several websites that I frequent at least once a week for entertainment value (thank you, Zero Punctuation), but there are also several sites that I visit purely for information on a once-a-week-or-more basis. Because I live in DC, one of those sites is definitely the official Metro page.
The website began in 1996, and according to the site, receives over 16 million page views a month. Users can use the site to plan their public transportation trips, read up on emergency alerts, and find out about discount programs and payment plans. Yet, as useful as it was, the site was in need of a major overhaul. Thankfully, as of December 8, my lamentations were heard, and I'm happy to say that I am quite pleased with the result. My favorite parts of the updated site, as well as some screenshots, are after the jump. Continue reading “Website Review: Updated Metro Page” »
Open for Questions is No Digg
Change.gov launched a Digg-inspired feature yesterday that allows users to submit questions to the Obama transition teams and vote questions submitted by other visitors up or down. Open for Questions has enjoyed a good deal of activity so far (410,000 votes on over 5,000 questions) even though it is not at all clear what the transition team intends to do with the data it collects. The feature is the latest in a series of experiments in “participatory government” launched by the transition team.
Open for Questions is powered by Google Moderator, and while Digg is the most obvious point of reference, there are clearly some key differences. Open for Questions has very limited functionality, which makes me think the transition team is up to something very different from creating a Digg-style system. Here is some key functionality that has been left out:
- You can’t comment on the questions at all. All you can do is submit questions and vote.
- The site doesn’t include permalinks for specific questions. This will make it more difficult for advocacy groups and other interested parties to promote specific questions, as you can’t easily forward questions to others with a plea for a vote. (Note: you can get around this by linking to the profile of a specific user who is charged with submitting the questions you wanted promoted).
- The transition team appears to be have turned off functionality in Google Moderator that organizes questions by topics, meaning your ability to find questions is limited to a search.
- There is no Digg-style queue for discovering new content. Instead, new questions are fed to you at random to vote on one at a time.
- There is an area that lists the leading questions, but it isn’t the key point of the site as it is on Digg. The user interface emphasizes the submission of new questions and voting on questions at random, as opposed to glorifying the leading questions.
- There are no user profiles. The only information you can enter about yourself is your name and location. The result is that people will use the site in anonymity. This is in stark contrast to Digg that allows you to create a robust profile, and which is dominated by a relatively small group of users.
The net result of all this is that Open for Questions reminds me more of crowdsourcing efforts like Google Image Labeler and Mechanical Turk than of Digg. By leaving out all that functionality, the tool drowns out all the noise and nonsense and tries to focus exclusively on discovering the best questions. What we have here is very focused participatory democracy.
Anyone who has played with these sorts of voting systems knows that they have serious flaws and understands the choices the transition team has made. The two biggest problems with voting systems are the ability of bands of committed advocates to wield disproportionate influence and the tendency of the majority to bury important but unpleasant content.
From my review, so far it doesn’t look like any groups are taking the voting over the way Ron Paul supporters did on Digg (and many other venues) or Rebuild the Party. I’m frankly surprised the Paul folks haven’t shown up yet. However, the majority is actively burying content ton topics they don’t want to discuss. A number of questions about the Rod Blagojevich scandal that were submitted to the site have not only been voted down, but flagged as inappropriate, meaning they are no longer available on the site and can only be found through back channel searches. Not surprising.
Despite the flaws, I really like what the transition team has done and I think the approach they have taken is as good as any for this type of thing. What do you think?
The Obama Campaign’s Levels of Engagement
Patrick Ruffini has a good post up on Next Right about the Obama campaign’s online engagement strategy (use of email, social networks, etc. to get volunteers to support the campaign). In the article, he points to a quote from Chip Saltsman, who is running for the Chairmanship of the Republican National Committee, about the value of different levels of engagement:
I also believe in building online Republican communities – not lists. Instead of focusing on amassing email lists of the marginally interested, we must make a concerted effort to transform our websites into hubs worthy of the fervent political dedication of our online supporters.
This is a nice sound bite, but I think Patrick is right on when he says “you need both communities and lists.”
Patrick’s post got me thinking of the value to a campaign of the people it recruits through its various web programs. Looking at things on an extremely general level, the Obama online campaign had three main engagement components: MyBarack (its internal social network), its email list and its presence on external social network (Twitter, Facebook, etc.). If I had to rank the value of the people recruited through these various venues, it would look like this:
(1) MyBarack. These are people whose email you have and who also have taken the time to create an account on a social action network totally devoted to the candidate. They use your tool set to self organize on behalf of the campaign. These are your best online volunteers.
(2) Email List. It seems fashionable for people to bash email lists, and I frankly don’t get it. A big list of people who have voluntarily signed up to receive communication from you is an extremely valuable commodity. Email lists are the fuel for website traffic, donations and volunteerism. We got all those emails last cycle because they work.
(3) External Social Networks. To me, the value of having a presence on external social networks is that you have the opportunity to reach people who probably aren’t going to be visiting your campaign website regularly. However, the level of engagement of these folks in your campaign is generally going to be pretty tenuous. Can you name the groups you are in in Facebook? Can you name all the pages you are fans of? I sure can’t. It is something you do and then forget about. There is value for sure, but ultimately I would rather have someone’s email address than their support on Facebook. Email provides campaign with a simple and elegant way to activate folks when they need them. External social networks? Not so much.
What do you think?