Traffic on The Bivings Report has been going crazy the last two days due a link to our blog within the extremely viral Inside CRM piece “The Twitter Hall of Shame: 50 Tweets That Will Echo in History.” The Inside CRM post could serve as a guidebook on how to create a viral article:
- It is a list post. People love list posts.
- The article contains links to 50 other articles and blog posts on the web. Most of the bloggers they link to will read the post, and then probably pass it around and/or add a link to the Inside CRM article (as I am doing now). Inside CRM also smartly sent us a quick email to let us know about the article, in case we missed it or didn’t notice all the traffic they were sending our way.
- The article is about Twitter. First of all, people are just generally obsessed with Twitter. Second of all, people obsessed with Twitter love to share stories about Twitter on Twitter. I would guess Inside CRM is getting a lot of traffic from people passing this story around through Twitter.
- The article is pretty damn entertaining.
Update: Regarding #3, my colleague Chuck, who works on our ImpactWatch team, points out that there have been 122 mentions of the phrase “Twitter Hall of Shame” on Twitter in the last 22 hours, according to Summize. Lots of other people probably linked to the piece without using the exact article title. So it looks like the piece is definitely making the rounds.
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August 3rd, 2008 at 4:01 pm