How to make a post go viral in four easy steps

Posted on June 20th, 2008
By Todd Zeigler in Politics, Twitter

Traffic on The Bivings Report has been going crazy the last two days due a link to our blog within the extremely viral Inside CRM piece “The Twitter Hall of Shame: 50 Tweets That Will Echo in History.” The Inside CRM post could serve as a guidebook on how to create a viral article:

  1. It is a list post.  People love list posts.
  2. The article contains links to 50 other articles and blog posts on the web.  Most of the bloggers they link to will read the post, and then probably pass it around and/or add a link to the Inside CRM article (as I am doing now).  Inside CRM also smartly sent us a quick email to let us know about the article, in case we missed it or didn’t notice all the traffic they were sending our way.
  3. The article is about Twitter.  First of all, people are just generally obsessed with Twitter.  Second of all, people obsessed with Twitter love to share stories about Twitter on Twitter.  I would guess Inside CRM is getting a lot of traffic from people passing this story around through Twitter.
  4. The article is pretty damn entertaining.

Anyway, check it out.

Update: Regarding #3, my colleague Chuck, who works on our ImpactWatch team, points out that there have been 122 mentions of the phrase “Twitter Hall of Shame” on Twitter in the last 22 hours, according to Summize.  Lots of other people probably linked to the piece without using the exact article title.  So it looks like the piece is definitely making the rounds.

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Trackbacks/Pings

  1. e.politics: online advocacy tools & tactics » Quick Hits — June 22, 2008

Comments

  1. Ali A. Akbar

    Job well done.

  2. Bill Armstrong

    Good post.

  3. Junaid Javaid

    Good one !

  4. Robert Kennedy

    better yet right it in mandarin! Lol.

    Seriously though provide valuable info on a specific topic that people can use right away. If I read a post or article with some really good advice, that is easy to understand , and with some resources that are helpful then I will recommend that article to people I associate with in my niche, and then they do the same, and so on… and so on…

about this blog

The Bivings Report (TBR) is a source of news, insight, research and analysis on the web-based communications industry. TBR content is posted, created and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group.

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