Is Twittering Sustainable?

Posted on April 17th, 2008
By Todd Zeigler in Cell Phones, SMS, Social Networks, Twitter

twitter

Last week, Hugh MacLead of Gaping Void (his cartoon above) announced that he was leaving the micro-blogging platform Twitter because he found it was distracting him from what he really wanted to be doing: writing books and drawing cartoons.

Rex Hammock responded with a sensible post calling for moderation:

I like Twitter and have written on this blog about how I believe it can serve many positive purposes. But yes, it can be a time-waste. That’s why I try to keep my Twittering in the background and turned off while working. I’ve found the program Twirhl, a desktop Twitter (and other services) client is helping me filter out lots of Twitter noise and have a better framework and context for the use of Twitter.

This struck a chord with me, as I am finding my current Twitter use unsustainable and have more or less abandoned the tool over the last week.

I find Twitter most useful when I read most of the updates of the people I am following. That way, you truly get to know the people you are following and can participate in the conversation that is taking place on Twitter. If I don’t read most of the updates, I find Twitter disorienting - it is like picking up a book and trying to read it backwards.

I’m currently following around a hundred people, and I would guess that I would have to be on Twitter an hour a day cumulatively to truly keep track. I’m not willing to make that kind of time investment. Given that, I’m left with a few choices:

  1. Abandon Twitter altogether like Hugh.
  2. Trim my list of people I’m following to a more manageable level.
  3. Abandon the conversation aspect of Twitter and use it as a glorified listserv, a la Barack Obama, Hillary Clinton and Seth Godin. Basically stop listening, or drop in and out of the conversation at best.

I’m not sure what I’ll end up doing. I suspect other people are facing the same dilemma, as with many Twitter users you see periodic fits of activity followed by long periods of silence. I would guess these people are like me - they stop seeing the value because they don’t have time to follow the conversation.

Note: I just read an anecdote that pretty well sums up the Twitter time dilemma. Blogger Ryan Kruder recently called out Seth Godin for using Twitter as a one way communication vehicle (Godin never participates in conversations on Twitter and nearly all his posts are automatically imported via Twitterfeed). Godin responds:

If I twit, and do it well, as Garret seems to say, then what shall I give up? I already don’t sleep or comb my hair…

That pretty well sums up how I feel about Twitter right now.

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Trackbacks/Pings

  1. links for 2008-04-18
  2. links for 2008-04-20 « David Black
  3. Cloudy Thinking » Blog Archive » Todd Zeigler asks “Is Twittering Sustainable?”
  4. Hello world! « Sarah Hartley
  5. e.politics: online advocacy tools & tactics » Quick Hits — April 24, 2008

Comments

  1. Doug

    That would be Rex HammoCK….

  2. chantelle

    Twitter has replaced much of my methods for working and communicating so in that way it is highly sustainable.

    I repeatedly use it for searches, marketing, networking, travel information and data collection - so often that I sometimes speak using hashtags! ###!

  3. Brad Levinson

    Twitter burnout for me, as well, especially this week. I just keep thinking, “do you people do ANY work?”

    I’ve definitely given #2 a thought. I’ve also thought about creating a second account where I’ll just keep my closer friends and colleagues.

  4. the constant skeptic

    I am one of those that drop in and out of the conversation. @ Brad Levinson, I have three accounts to segment the content I view, post, and share.

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Comments for this post will be closed on 1 June 2008.

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