iTunes Will Rule in 2012

Posted on April 28th, 2008
By J.W. Crump in Economics, Media, Music, Podcasting, Video

Recently, I was considering trading in my broken iPod for another type of MP3 player…that is; until I ran across an article from Wired stating that I'd better hold on to at least one Apple product.

According to InStat, by 2012, 40% of all music purchased is going to come from digital music downloads.  Most impressively, the vast majority of those downloads come from Apple iTunes.  Almost 30% of the computers in the world have the download software, according to Digital Music News.

I personally buy nearly all of my music through iTunes.  For me, it seems easy, safe, and quick.  I like the fact that I can purchase a single song from an album, and the fact that an entire album on iTunes is typically less expensive than a CD.  Do I hate the fact that Apple controls yet another aspect of the computer market? Yes.  Will that hatred stop me from downloading the latest free single of the week? No.

It will be interesting to see if these predictions from InStat and Wired are correct.  I would like to also predict that by 2012, Apple will have released another five ‘upgrades' to the design of the iPod.

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The Bivings Report (TBR) is a source of news, insight, research and analysis on the web-based communications industry. TBR content is posted, created and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group.

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