I understand the importance of messaging and the new site does a great job of getting that job done. I commend the entire McCain team on the revamped communications tools.

However, there are no tools for voter contact to match Obama’s door-to-door and phone activities.

I’d give the new site an A for New Media, but an F for Netroots.

I understand the importance of messaging and the new site does a great job of getting that job done. I commend the entire McCain team on the revamped communications tools.

However, there are no tools for voter contact to match Obama’s door-to-door and phone activities.

I’d give the new site an A for New Media, but an F for Netroots.

The thing for me isn’t about whether it’s too late or too little. Afterall, when is it ever too late for a conversation? The point for me is that these two social networks could well be the most important uses of social media that we’ve seen to date. It’s important for this country’s voters and for the social media industry.

Politicians have given online communities, conversations and the ‘multilogue’ a seat at the table with TV, radio and print. Tell me that’s not a milestone. The masters of message control and media management, on both sides, have realized they need to facilitate real conversations. And not just in limited ways on MySpace or Facebook.

Anyway, political leanings aside, I realized this week that our industry is growing up. We’re not just about hooking up, poking each other or tagging pics of our pet dogs anymore.

The thing for me isn’t about whether it’s too late or too little. Afterall, when is it ever too late for a conversation? The point for me is that these two social networks could well be the most important uses of social media that we’ve seen to date. It’s important for this country’s voters and for the social media industry.

Politicians have given online communities, conversations and the ‘multilogue’ a seat at the table with TV, radio and print. Tell me that’s not a milestone. The masters of message control and media management, on both sides, have realized they need to facilitate real conversations. And not just in limited ways on MySpace or Facebook.

Anyway, political leanings aside, I realized this week that our industry is growing up. We’re not just about hooking up, poking each other or tagging pics of our pet dogs anymore.

I agree with you completely on the timing question, since the time to launch something like this is long before an election. We’re already getting close to the harvest, and they’re just planting the crops? Wouldn’t there be better things to invest in this late in the game?

I agree with you completely on the timing question, since the time to launch something like this is long before an election. We’re already getting close to the harvest, and they’re just planting the crops? Wouldn’t there be better things to invest in this late in the game?