Jan 8, 2008

Making fun of bad logo designs is lame. So, let’s say that Xerox’s new logo is just fine, if a little curvy/Speed Racery looking, and move onto that weird ball thing next to it.

Around the office here we are thinking what it might represent. Surely there will be a corporate short story written about how it moves the company smoothly into its next phase or some equally ridiculous metaphor. I think it looks like a drag racer’s parachute. Jei thinks it resembles that Pokemon ball that the weird boy (?) kept those effeminate monster things in and threw at people. I’m sure we’re both right, but that’s not the point here. What follows is what Xerox might attach to their logo presentation to help us understand it more completely, and to justify the millions of dollars they spent on a logo that a college student might have handed over sheepishly to his design professor.

“The red sphere is at once familiar and mysterious, as it implies transparency and stability. It stands heroically next to its lower-case partner, instilling confidence as this new chapter of xerox advances. At its core the new mark of xerox is a streamlined thoroughbred, a coiled spring from which ingenuity will vault. Deep down, below the superficiality of its animal allure, lies the truth of xerox’s rebirth (mark). The sphere of a new day is also a reassuring nod to the past, as the confident x reminds us always of our upper case past.”

Pretty sweet, right? And it’s fun. Send your best (most terrifying) xerox logo descriptions and we’ll post them right up here.

http://www.thebetastage.com Brad Levinson

Actually, I think what happened is that they took the Xbox 360 logo, and wanted to patch up its gashes with some Johnson and Johnson first aid tape.

For reference: http://uk.gizmodo.com/360logo.jpg
http://www.thebetastage.com Brad Levinson

Actually, I think what happened is that they took the Xbox 360 logo, and wanted to patch up its gashes with some Johnson and Johnson first aid tape.

For reference: http://uk.gizmodo.com/360logo.jpg
http://www.bivingsreport.com Todd Zeigler

When I saw it it reminded me of those dodge balls we used in gym class in elementary school.
http://www.bivingsreport.com Todd Zeigler

When I saw it it reminded me of those dodge balls we used in gym class in elementary school.
CS Forester

Nah. It’s one of those things the Geishas wear on the back of their kimonos.
CS Forester

Nah. It’s one of those things the Geishas wear on the back of their kimonos.
http://www.chewlog.com Melissa Cooper

Looks like it would spin with a wobble to me.
*stability* ! Huh!
We all know better than to expect stability from a printer. Tough ride.
http://www.chewlog.com Melissa Cooper

Looks like it would spin with a wobble to me.
*stability* ! Huh!
We all know better than to expect stability from a printer. Tough ride.
Gazzer

It’s a bald man who’s just stood under a scalding shower, and applied a couple of band aids.
Gazzer

It’s a bald man who’s just stood under a scalding shower, and applied a couple of band aids.
Chuck

http://englandstore.thefa.com/.....x?cid=4727
Chuck

http://englandstore.thefa.com/.....x?cid=4727
Paramecium

Why changing a logo that it is word wide known?

Would you whange the IBM logo by “ibm” and a cricket ball?
Paramecium

Why changing a logo that it is word wide known?

Would you whange the IBM logo by “ibm” and a cricket ball?
http://www.msxi.com GraphicDesigner

It looks like the MSX International logo only reversed – http://www.msxi.xom
http://www.msxi.com GraphicDesigner

It looks like the MSX International logo only reversed – http://www.msxi.xom
Sr. Brand Design Director

Lets not mince any words here, this is amazingly stupid. I am embarrassed that Interbrand, would do this and Xerox would let them – or the other way around. And I mean strategically. The design looks like they thought the recent ATT update was good. The mark is really sad, but the red they chose is worse. Mr Rand and Mr. Bass both just rolled over in their graves — again.
Sr. Brand Design Director

Lets not mince any words here, this is amazingly stupid. I am embarrassed that Interbrand, would do this and Xerox would let them – or the other way around. And I mean strategically. The design looks like they thought the recent ATT update was good. The mark is really sad, but the red they chose is worse. Mr Rand and Mr. Bass both just rolled over in their graves — again.
http://www.logodesignlove.com/when-is-bad-logo-design-good When is a bad logo design actually good? | Logo Design Love

[...] New Xerox Logo [...]

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