Comments on: New Xerox Logo http://www.bivingsreport.com/2008/new-xerox-logo/ The Bivings Report (TBR) is a source of news, insight, research and analysis on the web-based communications industry. TBR content is posted, created and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group. Tue, 16 Mar 2010 12:39:17 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: When is a bad logo design actually good? | Logo Design Love http://www.bivingsreport.com/2008/new-xerox-logo/comment-page-1/#comment-283055 When is a bad logo design actually good? | Logo Design Love Mon, 11 Feb 2008 18:38:26 +0000 http://www.bivingsreport.com/2008/new-xerox-logo/#comment-283055 [...] New Xerox Logo [...] [...] New Xerox Logo [...]

]]> By: Sr. Brand Design Director http://www.bivingsreport.com/2008/new-xerox-logo/comment-page-1/#comment-282540 Sr. Brand Design Director Fri, 08 Feb 2008 00:15:40 +0000 http://www.bivingsreport.com/2008/new-xerox-logo/#comment-282540 Lets not mince any words here, this is amazingly stupid. I am embarrassed that Interbrand, would do this and Xerox would let them - or the other way around. And I mean strategically. The design looks like they thought the recent ATT update was good. The mark is really sad, but the red they chose is worse. Mr Rand and Mr. Bass both just rolled over in their graves -- again. Lets not mince any words here, this is amazingly stupid. I am embarrassed that Interbrand, would do this and Xerox would let them – or the other way around. And I mean strategically. The design looks like they thought the recent ATT update was good. The mark is really sad, but the red they chose is worse. Mr Rand and Mr. Bass both just rolled over in their graves — again.

]]> By: GraphicDesigner http://www.bivingsreport.com/2008/new-xerox-logo/comment-page-1/#comment-279258 GraphicDesigner Sat, 19 Jan 2008 02:40:45 +0000 http://www.bivingsreport.com/2008/new-xerox-logo/#comment-279258 It looks like the MSX International logo only reversed - www.msxi.xom It looks like the MSX International logo only reversed – http://www.msxi.xom

]]> By: Paramecium http://www.bivingsreport.com/2008/new-xerox-logo/comment-page-1/#comment-279144 Paramecium Fri, 18 Jan 2008 15:56:42 +0000 http://www.bivingsreport.com/2008/new-xerox-logo/#comment-279144 Why changing a logo that it is word wide known? Would you whange the IBM logo by "ibm" and a cricket ball? Why changing a logo that it is word wide known?

Would you whange the IBM logo by “ibm” and a cricket ball?

]]> By: Chuck http://www.bivingsreport.com/2008/new-xerox-logo/comment-page-1/#comment-276916 Chuck Wed, 09 Jan 2008 20:31:24 +0000 http://www.bivingsreport.com/2008/new-xerox-logo/#comment-276916 http://englandstore.thefa.com/stores/fa/products/product_browse.aspx?cid=4727 http://englandstore.thefa.com/.....x?cid=4727

]]> By: Gazzer http://www.bivingsreport.com/2008/new-xerox-logo/comment-page-1/#comment-276872 Gazzer Wed, 09 Jan 2008 13:25:32 +0000 http://www.bivingsreport.com/2008/new-xerox-logo/#comment-276872 It's a bald man who's just stood under a scalding shower, and applied a couple of band aids. It’s a bald man who’s just stood under a scalding shower, and applied a couple of band aids.

]]> By: Melissa Cooper http://www.bivingsreport.com/2008/new-xerox-logo/comment-page-1/#comment-276813 Melissa Cooper Wed, 09 Jan 2008 03:57:28 +0000 http://www.bivingsreport.com/2008/new-xerox-logo/#comment-276813 Looks like it would spin with a wobble to me. *stability* ! Huh! We all know better than to expect stability from a printer. Tough ride. Looks like it would spin with a wobble to me.
*stability* ! Huh!
We all know better than to expect stability from a printer. Tough ride.

]]> By: CS Forester http://www.bivingsreport.com/2008/new-xerox-logo/comment-page-1/#comment-276744 CS Forester Tue, 08 Jan 2008 17:02:47 +0000 http://www.bivingsreport.com/2008/new-xerox-logo/#comment-276744 Nah. It's one of those things the Geishas wear on the back of their kimonos. Nah. It’s one of those things the Geishas wear on the back of their kimonos.

]]> By: Todd Zeigler http://www.bivingsreport.com/2008/new-xerox-logo/comment-page-1/#comment-276741 Todd Zeigler Tue, 08 Jan 2008 16:37:20 +0000 http://www.bivingsreport.com/2008/new-xerox-logo/#comment-276741 When I saw it it reminded me of those dodge balls we used in gym class in elementary school. When I saw it it reminded me of those dodge balls we used in gym class in elementary school.

]]> By: Brad Levinson http://www.bivingsreport.com/2008/new-xerox-logo/comment-page-1/#comment-276733 Brad Levinson Tue, 08 Jan 2008 15:37:43 +0000 http://www.bivingsreport.com/2008/new-xerox-logo/#comment-276733 Actually, I think what happened is that they took the Xbox 360 logo, and wanted to patch up its gashes with some Johnson and Johnson first aid tape. For reference: http://uk.gizmodo.com/360logo.jpg Actually, I think what happened is that they took the Xbox 360 logo, and wanted to patch up its gashes with some Johnson and Johnson first aid tape.

For reference: http://uk.gizmodo.com/360logo.jpg

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