Obama’s Trickle and Deluge August 26, 2008

Posted by Steve Petersen in Cell Phones, Email, Mobile, Politics, SMS, Tools

I'm kind of disgruntled right now with the Obama VP e-mail and text message campaign.  It now seems like a bait and switch scheme to me.

For the last couple of weeks, the political world was abuzz with excitement about whom presumptive (at least for the next couple of days) Democratic Presidential nominee Barack Obama would select as his running mate.  In a rather smart move, the Obama campaign announced that it would send the news first to its supporters who signed up for e-mail and text message updates.  This encouraged plenty of people to sign up in hopes of getting the announcement before the news broke.

Well, that's not how it really rolled out.  The campaign announced that Obama selected Senator Joe Biden as his choice of Vice President late Friday night/early Saturday morning.  I was up late watching the news coverage of this announcement, but I still had yet to receive my e-mail or text message.  Wasn't I suppose to get the news first?

Let me note that I understand that sending e-mails and text messages to a vast crowd can take some time to complete.  That's the trickle.  In fact, I expected that, but did the campaign and all those who signed up recognize that fact?  Did this delayed release annoy some people?  Maybe that's why the campaign sent this news when many people were either sleeping (particularly those of us in the Eastern Time Zone), drinking, or partying.  We could find out later in the morning after we got some sleep.

Now that the news is out and the Democratic Party is at its convention, it is time for the Obama deluge.  When I signed up for the text message and e-mail list to learn about Obama's veep stakes pick, I simply wanted to get the VP announcement.  However, I've gotten several e-mails from the campaign since the news broke.  Biden sent me a video.  Michelle Obama shared some behind the scenes moments from Denver.  Etc. 

Wait a second!  I didn't sign up for more e-mails.  This is something I didn't expect.  I would think that a campaign savvy enough to collect a massive contact list would understand better than to bombard people who agreed only to receive a single message.  The campaign should have created a separate list for this one-time use.  Hopefully, I won't continue to get more e-mails after the convention. 

At least so far I’ve only got one text message…  The one I wanted.  

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Comments

  1. Vote -1 Vote +1beasleybrother - August 26th, 2008 at 5:54 pm

    What did you expect. This is raw data. Of course.

  2. Vote -1 Vote +1Mindy - August 26th, 2008 at 6:43 pm

    Anyone that didn’t think they would be added to the regular email news blasts is simply naive. To get off the email blast, you’ll need to quit whining and go to mybarackobama.com and submit a request to be removed, which the site admins will happily oblige.

  3. Vote -1 Vote +1Work at homes moms - August 27th, 2008 at 1:36 am

    I read a simliar post just the other day by Sandra Kosineck but yours is much better.

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The Bivings Report (TBR) is a source of news, insight, research, analysis and conversation on web-based communications and its increasingly powerful role in the economy, politics and society. TBR content is created, posted and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group.



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