Facebook, Marketing, Social Networks
Nov 20, 2008
Todd Zeigler
View Comments

Papa Johns Brings Couponing to Facebook

fans Papa Johns Pizza is currently running one of the cleverest Facebook promotions I’ve seen.  Between now and December 1, if you sign up to be a fan of of Papa Johns on Facebook you will receive a coupon for a free medium pizza (fineprint: you must first purchase a pizza online, which insinuates this is really a buy one get one free type of things).

The promotion appears to be working, as Papa Johns has gone from 10,000 fans to 168,509 fans in a matter of days.

Not bad, particularly when you consider the coupon isn’t any different from the ones the pizza chain mails out and offers on their website every day.

  • http://www.biggerpockets.com/renewsblog/ Joshua Dorkin @ BiggerPockets

    Brilliant promotion. What a clever way to bring some renewed attention to yourself. The best part is that all they did is to find a better way to market their existing coupons.

  • http://www.biggerpockets.com/renewsblog/ Joshua Dorkin @ BiggerPockets

    Brilliant promotion. What a clever way to bring some renewed attention to yourself. The best part is that all they did is to find a better way to market their existing coupons.

  • J. W.

    Look at how happy this free pizza is making Paul Simmons!

  • J. W.

    Look at how happy this free pizza is making Paul Simmons!

  • http://www.newsandweb.com/coupons.com+coupon.html coupons.com coupon

    The economy continues its downward slump, so cue the stories about upswings in coupon use . We’ve written here and there on coupons, and about the rise in coupon sites like Coupons.com , FatWallet.com and

  • http://www.newsandweb.com/coupons.com+coupon.html coupons.com coupon

    The economy continues its downward slump, so cue the stories about upswings in coupon use . We’ve written here and there on coupons, and about the rise in coupon sites like Coupons.com , FatWallet.com and

  • http://www.newsandweb.com/coupons.com+coupon.html coupons.com coupon

    The economy continues its downward slump, so cue the stories about upswings in coupon use . We’ve written here and there on coupons, and about the rise in coupon sites like Coupons.com , FatWallet.com and

  • http://www.newsandweb.com/coupons.com+coupon.html coupons.com coupon

    The economy continues its downward slump, so cue the stories about upswings in coupon use . We’ve written here and there on coupons, and about the rise in coupon sites like Coupons.com , FatWallet.com and

blog comments powered by Disqus

Notice

We are pleased to announce the launch of the Brick Factory, a Washington, DC-based digital agency founded by former employees of The Bivings Group. You can read the details of the transition here.

As a result of the change, The Bivings Report will no longer be updated, although we intend to keep it up for archival purposes. You can read the Brick Factory's new blog here.

Categories

Archives