<cross posted from our ImpactWatch blog>

Since its launch in 1999, our ImpactWatch media monitoring platform has been focused on serving the enterprise market.  The product has been aimed at organizations that receive a high volume of coverage from both traditional and online media, require a large number of employees to access the data ImpactWatch collects and need high-end  reporting and analysis of coverage.  Due to its robust feature set and flexibility, ImpactWatch remains a great solution for these types of enterprise clients.

But in showing ImpactWatch over the years, I’ve run into a lot of people who love ImpactWatch’s interface and base tool set, but who don’t need all of the advanced features we’ve built into ImpactWatch over the years. They were looking for an elegant and affordable way to manage and report out on their media coverage as opposed to an enterprise level media tracking platform.

In an effort to provide these folks with a product they can use, we are in the process of rolling out two new ImpactWatch product lines that will enable the IW to serve the needs of organizations of all sizes.  Specifically:

1. ImpactWatch Basic - Aimed at groups that get a limited amount of coverage (approximately 1-50 clips a day) and only need for a handful of people to access data.
2. ImpactWatch Professional - For organizations with a higher volume of coverage (50-100 clips a day) and who need a few dozen people to access the system.
3. ImpactWatch Enterprise - This is our current system, which is aimed at organizations with a high volume of daily coverage (100+ clips), a large number of users and that need access to some of ImpactWatch’s high end reporting features.

I know this is vague, but we are in the process of a big development push and aren’t ready to talk about all the details yet.  Check the ImpactWatch blog for updates on our progress and look for us to roll out the new product lines later in the summer.

We’re excited.

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