Comments on: The Fallacy of Using Inbound Links to Track Influence http://www.bivingsreport.com/2008/the-fallacy-of-using-inbound-links-to-track-influence/ The Bivings Report (TBR) is a source of news, insight, research and analysis on the web-based communications industry. TBR content is posted, created and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group. Thu, 18 Mar 2010 02:41:03 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Goodness Gracious, Great Blogs of Fire! » The Buzz Bin http://www.bivingsreport.com/2008/the-fallacy-of-using-inbound-links-to-track-influence/comment-page-1/#comment-279865 Goodness Gracious, Great Blogs of Fire! » The Buzz Bin Tue, 22 Jan 2008 13:26:21 +0000 http://www.bivingsreport.com/2008/the-fallacy-of-using-inbound-links-to-track-influence/#comment-279865 [...] discussing measurement, ROI and the overall success of a blog, Todd Zeigler provides his thoughts on the fallacies of using inbound links to track [...] [...] discussing measurement, ROI and the overall success of a blog, Todd Zeigler provides his thoughts on the fallacies of using inbound links to track [...]

]]> By: links for 2008-01-21 « David Black http://www.bivingsreport.com/2008/the-fallacy-of-using-inbound-links-to-track-influence/comment-page-1/#comment-279659 links for 2008-01-21 « David Black Mon, 21 Jan 2008 02:25:24 +0000 http://www.bivingsreport.com/2008/the-fallacy-of-using-inbound-links-to-track-influence/#comment-279659 [...] The Fallacy of Using Inbound Links to Track Influence - The Bivings Report “In trying to measure blogs, a lot of people put a great deal of stock in inbound links. It might not be going too far to say that inbound links have become the standard by which the influence of a blog is measured.” (tags: internet blogging community audience) [...] [...] The Fallacy of Using Inbound Links to Track Influence – The Bivings Report “In trying to measure blogs, a lot of people put a great deal of stock in inbound links. It might not be going too far to say that inbound links have become the standard by which the influence of a blog is measured.” (tags: internet blogging community audience) [...]

]]> By: Marc http://www.bivingsreport.com/2008/the-fallacy-of-using-inbound-links-to-track-influence/comment-page-1/#comment-279190 Marc Fri, 18 Jan 2008 20:37:55 +0000 http://www.bivingsreport.com/2008/the-fallacy-of-using-inbound-links-to-track-influence/#comment-279190 Inbound links, as I understand it, are primarily for your PR, and yes, some traffic. My own impression of the traffic value of inbounds is similar to that of getting a good rating on Digg or Stumbleupon. You can get a brief spike in traffic, but all too often the "sticky" factor is absent. All our traffic building efforts, in my opinion, should be done with the end goal of building "sticky", or repeat, traffic, ie: people that are actually interested in what you may write next. Just my 2 cents, Marc Inbound links, as I understand it, are primarily for your PR, and yes, some traffic. My own impression of the traffic value of inbounds is similar to that of getting a good rating on Digg or Stumbleupon. You can get a brief spike in traffic, but all too often the “sticky” factor is absent. All our traffic building efforts, in my opinion, should be done with the end goal of building “sticky”, or repeat, traffic, ie: people that are actually interested in what you may write next.

Just my 2 cents,
Marc

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