Media, Newspaper Study, Tools
Dec 5, 2008
Jesse Johnson
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The New New York Times Website

In looking over our data for this year's Newspaper Report due out later on this month it’s easy to see American newspaper studies are in dire straights. With subscription rates falling and more people getting their news online newspapers have had to revamp their old business model. No American newspaper seems to be taking a more proactive attitude towards the threat of the web then The New York Times. Just yesterday The New York Times launched the Beta version of what they are calling The New York Times Extra. This view allows users to browse related articles and blogs from outside news sources (see below). While it may not sound like much  this represents a huge change for a site that just a year ago charged users $50 a year to access parts of their site. New York Times extra comes on the heels of a Facebook push by the Times, an ad campaign that came under some criticism in the blogosphere. While the Internet may still give newspaper industries pause, it’s good to see some embracing the options for content, access, and ads that the Internet has to offer.

  • http://www.eamonn.com/ Eamonn Fitzgerald

    “it’s easy to see American newspaper studies are in dire straights”. Might the problem also be connected with the fact that writing and spelling are, like, you know, history? FYI, the expression is “dire straits”, not “dire straights”.

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    Great post. Words and online copy will remain the main fuel for search engines and as such will also remain the focus for marketers.

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    I’ve been checking out your RSS feed a lot, but never commented. Your blog is excellent!

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We are pleased to announce the launch of the Brick Factory, a Washington, DC-based digital agency founded by former employees of The Bivings Group. You can read the details of the transition here.

As a result of the change, The Bivings Report will no longer be updated, although we intend to keep it up for archival purposes. You can read the Brick Factory's new blog here.

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