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Around a year ago, I registered the username “bivings” on the micro-blogging platform Twitter on behalf of our firm, The Bivings Group. Our original intent in creating the account was to squat the username and protect our brand. We didn’t really intend to do anything with it.

This week, we decided to start actively using our account for a couple of reasons:

1. More and more, we’ve been counseling our clients to experiment with Twitter. It feels strange to give this advice when we aren’t using our own account effectively. “Doctor, heal thyself” as the saying goes.
2. Twitter doesn’t cost anything to use and the time investment required for us to update our account isn’t that great. So why not?
3. In the last few months, we’ve come across some great examples of companies using Twitter to further their brand. We were inspired by these success stories. Look for a blog post showing some examples later today.
4. Twitter isn’t mainstream yet, but it is on the cusp. It seemed like we should get in while the getting is good.
5. Lots of us here are already using Twitter and we like it. We thought thought it would be fun to launch a Bivings account we update collectively.

In terms of content, here is what you can expect from our Twitter account.

1. We’ll be automatically publishing all our blog posts to the account using Twitterfeed. If this is all we did on Twitter, it would be worthwhile. As I’ve started using Twitter more heavily the last few months, the time I spend reading RSS feeds has dropped dramatically. I discover stuff to read on Twitter instead. I think others are doing the same. Twitter is becoming an important distribution channel for content.
2. We’ll post links to sites we launch and updates on things we are working on.
3. We’ll post short, quick thoughts that we don’t want to try to stretch out into full blog posts.
4. We’ll enter into discussions with people we follow on Twitter.

Anyway, you can access our account here. Please follow us! We’ll do our best to be interesting.

And if you have any suggestions as to people we should be following, leave them in the comments.