Zappos.com: A Twitter Case Study

Posted on May 6th, 2008
By Todd Zeigler in Marketing, SMS, Social Networks, Tools, Twitter

In our post announcing the launch of our Bivings Twitter account, I mentioned being inspired by the way other companies/organizations are using Twitter (what is Twitter?). The organization that I was thinking of specifically when I launched our account was Zappos.com. Lots of organizations are jumping on the Twitter bandwagon and using the tool to publish RSS feeds and have one way conversations. But very few at this point are using Twitter to actually engage with customers and stakeholders. Zappos.com is one of the few.

Zappos has set up their own Twitter micro site to highlight the company’s use of Twitter. The site features:

Importantly, Zappos.com CEO Tony Hsieh is the company’s most active and followed Twitter user. Just in the last few days, he has used his account to:

Don’t believe they are into it? Check out Tony’s business cards.

Zappos.com is successfully using Twitter to put a human face on the company and engage with customers more deeply. I’m impressed. If we do half as well with our own Twitter account, I’ll be happy.

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Trackbacks/Pings

  1. Personal Digital Covenant » The Buzz Bin
  2. No Straw Men : links for 2008-05-08
  3. Week 10: social media marketing + relationship marketing « Mktg2032’s Weblog
  4. Twitter Following Etiquette » The Bivings Report

Comments

  1. Qui Diaz

    Todd - I was looking for a wrap up on Zappos twitter love to highlight, and here it is, just in time. Perfectly thoughtful analysis and summary. Will be linking to you in the morning! Good luck with Bivings Twitter.

about this blog

The Bivings Report (TBR) is a source of news, insight, research and analysis on the web-based communications industry. TBR content is posted, created and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group.

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