Using Twitter Lists to Judge Influence

If you’ve used Twitter for awhile, you know that judging the influence of a Twitter user by their number of followers is a dicey proposition.  Lots of Twitter users are obsessed with their number of followers, and work to inflate their stats in ways too numerous to mention here.  The end result is that some Twitter users will have thousands of followers who consist mostly of other social media “experts” and spam Twitter accounts.  While the follower number may look impressive, these folks aren’t really influential because no one is listening.  A Twitter account with 100 engaged followers is much more influential than one followed by thousands of disengaged users.

I think Twitter Lists will end up helping separate the men from the boys when it comes to influence.  In addition to seeing a Twitter users follower count, we can now see the number of other Twitter users who have added them to lists (example to the right).  I would argue that getting added to a list is a bigger deal than simply getting someone to follow you.

People follow folks for lots of reasons.  Out of courtesy.  Because they like their avatar.  To get them to follow them back.  Adding someone to a list is more of an endorsement – you are saying this person is someone worth listening to.  While I’m sure people will now work to game their “lists” number, in the short term I think it provides a really interesting insight into how respected Twitter users are.

Along these lines, my colleague J.W. Crump from our ImpactWatch team posted an interesting look at the Top 100 Twitter User list.  He basically reordered the top users list to sort by the number of lists folks are on, as opposed to follower count.  I’ve copied the results below.  I take some comfort in the fact Barack Obama is the most listed user, as opposed to Ashton Kusher who is the most followed Twitter user, and that Kim Kardashian rank plummets in this view.

ImpactWatch Social Media Monitoring and Measurement – an Interview with Hannah Del Porto

ImpactWatch Social Media Monitoring and Measurement – an Interview with Hannah Del Porto

Internet marketer Murray Newlands recently picked the brain of our very own Hannah Del Porto, who is one of the experts on our ImpactWatch media monitoring team.  You can read the interview here.

The new CNN.com isn’t a news website

As you probably know by now, CNN launched a redesigned website yesterday.   While I like the look and feel, the thing that really strikes me about the new homepage is how little of it is devoted to news.  As you’ll see in the screen shot above, the far left column that I’ve highlighted in yellow is hard news while the rest of the page, which I have greyed out, is devoted to feature stories, ads and site features. 

As a frequent visitor, it seems to me that CNN site has been shifting for awhile towards feature stories/ lifestyle news and away from hard news.  With less than 1/3rd of the above the fold homepage devoted to national/world news, I think this new design is another big step in that direction.

Announcing TBGives

It has been a tough year for a lot of people.  Non-profits have been hit particularly hard by the economic downturn, as folks who are normally very generous simply don’t have the resources to help out financially.

In an effort to help out in a small way, we’re pleased to announce “TBGives,” a contest that will award $10,000 in Internet consulting services to a non-profit organization, a registered 501(c)(3), in the metropolitan Washington, DC area. We’re looking to partner with an organization with a budget of less than one million dollars per year whose impact can be enhanced through the strategic use of technology.

For details and to apply, visit www.bivings.com/tbgives and please pass along information about the program to any group you think would benefit from partnering with TBG.

The CIO and Journalism

In the past we have profiled the innovative work of people like Adrian Holovaty who does some exciting things through programming that allow data to tell their own stories.  For instance, he set up the Campaign Tracker for the Washington Post, and he is now running his own site Everyblock – the database driven hyperlocal news site.  Further, in our newspaper studies we have examined how news organizations use the Internet.

While at the CIO Perspectives Forum here in Washington, DC last week, I was wondering about what kind of role CIOs should play at news organizations.  Their organizations may already use them as I am thinking (at least I hope).  However, it is important to note that in an October 2008 white paper titled “The CIO Profession: Leaders of change, drivers of innovation” IBM reports that most organizations mainly view and use CIOs as implementers and not as strategists.  Hopefully, news organizations turn to CIOs for planning and strategy and not just technical execution.  Of course, a CIO with a journalism background could help even more; Adrian Holovaty is so innovatively partly since he has a background in both programming and journalism.

If CIOs are involved in strategic planning, they can help the business and editorial staffers not only understand what is realistic, but they can also introduce them to new ideas that someone without technical expertise would know.  Further, a CIO could also identify potential problems and other issues in advance and help either avoid them or prepare other organizational stakeholders in advance. 

Here are a few examples of how a CIO can help news organizations strategically plan: 

• Broadcast journalists are now going out to the field with recording and editing equipment with fewer producers and camera people accompanying them.  Before such equipment and software is purchased, the CIO could help determine the requirements for such equipment and software and then help identify applicable products.
• A CIO with a decent understanding of database management could help find new application ideas like the ones that Adrian Holovaty has developed.
• During our newspaper studies we look at the website features that news organizations use by examining the different features (i.e. blogs, RSS feeds, video sections, etc.) they harness.  A CIO would have a valuable perspective on helping developing a strategic plan on what the organization’s website should do. Further, he or she she can help evaluate content management systems (CMS), applications, and vendors to determine how well they meet the organization’s needs and desires.
• A CIO can help an organization envision and deploy an API – like NPR’s API — which allows members of the public to use its data in interesting ways that the organizations itself did not image.  This is one way that a CIO can work with the business and editorial people at a news organization to help them find ways to profitably exploit an API.
• The CIO could help find ways to organize content for the public in many different ways.  For instance, tagging enables people to find information in ways other than the traditional divisions like News, Sports, International, etc.  In fact, The Guardian newspaper wanted a tag editor back in October 2007.  This would help make the news organization’s site more easy for the public to use.

These are just a few examples of aspects of journalism in which news organizations can turn to their CIOs for strategic planning, and considering the dire state of media companies, they can use all of the help that they can get.

How else can news organizations harness their CIOs to help strategically plan?