A Start-Up’s Tale, Tweet by Tweet (WSJ)
This WSJ article covers how start-ups are document there experiences using Twitter. It features a quote from TBG’s own David Murray. The relevant section of the article is below:
Over the next few months, Mr. Callahan’s Twitter stream and blog documented, blow by blow, the start-up of a new business, with all of its victories and defeats. His experience suggests that wise use of social media could help speed the birth of many new ventures—not just those involved in social networking—if a business owner knows how to connect with the right people, learn from their conversations and weather the ups and downs that come with this new form of communication.
“Twitter is a digital handshake. It’s one of the fastest ways you can reach out to people,” says David Murray, director of social Web communications at Bivings Group, a Washington, D.C., consulting firm.
