When putting together navigation elements on the sites we build, our number one priority is presenting users with clear choices so they can quickly find what they are looking for. On the web, usability is branding. John Graham-Cumming points to a great example from Network Solutions of how not to name the options on your site. You can see the full list of recent changes made by Network Solutions below. As Graham-Cumming points out, going from “Domain” to “nsWebAddress” and from “SSL Certificates” to “nsProtect” seems like a pretty big step backwards from a clarity and usability standpoint.
You’ve got to be kidding me. I had to check the date to make sure this wasn’t an April Fools joke! Great plan Network Solutions. Let’s take commonly accepted terms that most of your customers barely understand anyway and make them completely vague and mysterious. That should really help business…
We are pleased to announce the launch of the Brick Factory, a Washington, DC-based digital agency founded by former employees of The Bivings Group. You can read the details of the transition here.
As a result of the change, The Bivings Report will no longer be updated, although we intend to keep it up for archival purposes. You can read the Brick Factory's new blog here.
