Poynter looks at the different approaches news organizations are taking as they experiment with Twitter. My take: we’re in the early days here and still a ways away from establishing best practices for how the media should and shouldn’t use Twitter.
http://sazbean.com/2009/08/27/internet-marketing-strategy-technology-links-august-27-2009/ Internet Marketing, Strategy & Technology Links – August 27, 2009 | Sazbean
[...] Twitter and News Organizations (The Bivings Report) [...]
Todd Zeigler
I think individual reporters have already figured it out how to use it individually to promote their stories and build their brand. I think it will be a few years before newspapers figure out how to integrate Twitter into their coverage.
Todd Zeigler
I think individual reporters have already figured it out how to use it individually to promote their stories and build their brand. I think it will be a few years before newspapers figure out how to integrate Twitter into their coverage.
We are pleased to announce the launch of the Brick Factory, a Washington, DC-based digital agency founded by former employees of The Bivings Group. You can read the details of the transition here.
As a result of the change, The Bivings Report will no longer be updated, although we intend to keep it up for archival purposes. You can read the Brick Factory's new blog here.