Twitter Yields Uneven ROI for News Organizations Using Automation, Curation, Interaction
Poynter looks at the different approaches news organizations are taking as they experiment with Twitter. My take: we’re in the early days here and still a ways away from establishing best practices for how the media should and shouldn’t use Twitter.
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Internet Marketing, Strategy & Technology Links – August 27, 2009 | Sazbean - August 27th, 2009 at 8:52 am
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deb - August 25th, 2009 at 6:09 pm
How long do you think it will take?
Todd Zeigler - August 28th, 2009 at 9:57 am
I think individual reporters have already figured it out how to use it individually to promote their stories and build their brand. I think it will be a few years before newspapers figure out how to integrate Twitter into their coverage.
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