Twitter and News Organizations

Twitter Yields Uneven ROI for News Organizations Using Automation, Curation, Interaction

Poynter looks at the different approaches news organizations are taking as they experiment with Twitter. My take: we’re in the early days here and still a ways away from establishing best practices for how the media should and shouldn’t use Twitter.

  • deb

    How long do you think it will take?

  • deb

    How long do you think it will take?

  • http://sazbean.com/2009/08/27/internet-marketing-strategy-technology-links-august-27-2009/ Internet Marketing, Strategy & Technology Links – August 27, 2009 | Sazbean

    [...] Twitter and News Organizations (The Bivings Report) [...]

  • Todd Zeigler

    I think individual reporters have already figured it out how to use it individually to promote their stories and build their brand. I think it will be a few years before newspapers figure out how to integrate Twitter into their coverage.

  • Todd Zeigler

    I think individual reporters have already figured it out how to use it individually to promote their stories and build their brand. I think it will be a few years before newspapers figure out how to integrate Twitter into their coverage.

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