Using Twitter Lists to Judge Influence

If you’ve used Twitter for awhile, you know that judging the influence of a Twitter user by their number of followers is a dicey proposition.  Lots of Twitter users are obsessed with their number of followers, and work to inflate their stats in ways too numerous to mention here.  The end result is that some Twitter users will have thousands of followers who consist mostly of other social media “experts” and spam Twitter accounts.  While the follower number may look impressive, these folks aren’t really influential because no one is listening.  A Twitter account with 100 engaged followers is much more influential than one followed by thousands of disengaged users.

listsI think Twitter Lists will end up helping separate the men from the boys when it comes to influence.  In addition to seeing a Twitter users follower count, we can now see the number of other Twitter users who have added them to lists (example to the right).  I would argue that getting added to a list is a bigger deal than simply getting someone to follow you.

People follow folks for lots of reasons.  Out of courtesy.  Because they like their avatar.  To get them to follow them back.  Adding someone to a list is more of an endorsement – you are saying this person is someone worth listening to.  While I’m sure people will now work to game their “lists” number, in the short term I think it provides a really interesting insight into how respected Twitter users are.

Along these lines, my colleague J.W. Crump from our ImpactWatch team posted an interesting look at the Top 100 Twitter User list.  He basically reordered the top users list to sort by the number of lists folks are on, as opposed to follower count.  I’ve copied the results below.  I take some comfort in the fact Barack Obama is the most listed user, as opposed to Ashton Kusher who is the most followed Twitter user, and that Kim Kardashian rank plummets in this view.

Twitter User Followers Rank Listed Rank Difference
Barack Obama 7 1 6
Pete Cashmore 31 2 29
CNN Breaking News 4 3 1
Ellen DeGeneres 3 4 -1
Taylor Swift 33 5 28
John Mayer 9 6 3
Ashton Kutcher 1 7 -6
Britney Spears 2 8 -6
A Googler 23 9 14
Twitter 5 10 -5
Oprah Winfrey 10 11 -1
The Onion 21 12 9
Perez Hilton 40 13 27
The New York Times 18 14 4
Shaq 11 15 -4
Rainn Wilson 41 16 25
Jimmy Fallon 14 17 -3
Ashley Tisdale 16 18 -2
Ryan Seacrest 8 19 -11
Felicia Day 49 20 29
Lance Armstrong 15 21 -6
Lily Rose Allen 30 22 8
Coldplay 17 23 -6
Al Gore 22 24 -2
Demi Moore 12 25 -13
Pete Wentz 32 26 6
TIME 27 27 0
Kim Kardashian 6 28 -22
Sean Combs 13 29 -16
Ashlee Simpson Wentz 24 30 -6
Mariah Carey 19 31 -12
Chelsea Lately 29 32 -3
NPR Politics 35 33 2
Mandy Moore 42 34 8
Tony Hawk 25 35 -10
Martha Stewart 34 36 -2
People Magazine 39 37 2
E! Online 28 38 -10
Dr. Drew 36 39 -3
Sara Bareilles 38 40 -2
NBA 43 41 2
Dre’ 26 42 -16
50cent 20 43 -23
Tony Robbins 50 44 6
John McCain 45 45 0
Downing Street 48 46 2
Whole Foods Market 44 47 -3
BBC Click 47 48 -1
Hammer 37 49 -12
Brooke Burke 46 50 -4
  • http://www.meryl.net/section/blog/ Meryl K Evans

    This sounds logical and I can see how lists indicate more influence than following. But on the other hand, some of us have followed so many people, it will take a while to get everyone classified into a group. But there will be some who don’t fall into any of my lists.

  • http://www.meryl.net/section/blog/ Meryl K Evans

    This sounds logical and I can see how lists indicate more influence than following. But on the other hand, some of us have followed so many people, it will take a while to get everyone classified into a group. But there will be some who don’t fall into any of my lists.

  • http://manjgura.hr/blog/pregled-zanimljivih-linkova-za-31-october-2009-2/ Pregled zanimljivih linkova za 31. October 2009. – Manjgura.hr – Public Relations – Odnosi s javnošću

    [...] Using Twitter Lists to Judge Influence [...]

  • http://manjgura.hr/blog/pregled-zanimljivih-linkova-za-31-october-2009/ Pregled zanimljivih linkova za 31. listopada 2009. – Manjgura.hr – Public Relations – Odnosi s javnošću

    [...] Using Twitter Lists to Judge Influence [...]

  • Dr Rand Pink

    I’m on Barbara Walter’s lisp

  • http://twitter Dr Rand Pink

    I’m on Barbara Walter’s lisp

  • http://smokingapples.com Milind Alvares

    The thing you don’t consider, is that it’s far easier to create lists than it is to get followed by spammers. So all the ‘media spert’ has to do is create a fake account and list away. Maybe Twitter will realise this method of gaming the system and make sure one user can only account for a single list count. I’m just saying.

  • http://smokingapples.com Milind Alvares

    The thing you don’t consider, is that it’s far easier to create lists than it is to get followed by spammers. So all the ‘media spert’ has to do is create a fake account and list away. Maybe Twitter will realise this method of gaming the system and make sure one user can only account for a single list count. I’m just saying.

  • http://twitter.com/Twitter_Tips/ Twitter_Tips

    The # of lists vs # of followers ratio is a similarly interesting metric: http://j.mp/2xDneH

  • http://twitter.com/Twitter_Tips/ Twitter_Tips

    The # of lists vs # of followers ratio is a similarly interesting metric: http://j.mp/2xDneH

  • http://fleeptuque.com Fleep Tuque

    I think this might be a useful indicator in the long term, but I’m with Meryl, it’s going to take me a long time to get all the people I follow on lists. It’s pretty slow going so far!

  • http://fleeptuque.com Fleep Tuque

    I think this might be a useful indicator in the long term, but I’m with Meryl, it’s going to take me a long time to get all the people I follow on lists. It’s pretty slow going so far!

  • loki

    i’m not sure i’m following the logic here. if one can game the system by inflating the number of followers, what’s stopping them from gaming the system by inflating the number of lists they appear on?

  • loki

    i’m not sure i’m following the logic here. if one can game the system by inflating the number of followers, what’s stopping them from gaming the system by inflating the number of lists they appear on?

  • anon

    Shit My Dad Says should be No. 5.

  • anon

    Shit My Dad Says should be No. 5.

  • http://www.inquisitr.com/45548/twitter-strokes-egos-with-a-new-a-list-popularity-contest/ Twitter strokes egos with a new A-List popularity contest

    [...] is, as Todd Zeigler at The Bivings Report says: the new endorsement. So the higher number of lists you are on the more value you have in the brave [...]

  • Greg

    The data used to compile this is already old. Mashable is not #2 anymore and is likely to slip out of the top ten because celebrities are rising fast. taylorswift13, TheEllenShow, ladygaga have already passed mashable and ddlovato is about to. The only reason that tech people ranked high early on is because lots of tech people among the first people to get access to lists. This will change now that lists have gone wide.

  • Greg

    The data used to compile this is already old. Mashable is not #2 anymore and is likely to slip out of the top ten because celebrities are rising fast. taylorswift13, TheEllenShow, ladygaga have already passed mashable and ddlovato is about to. The only reason that tech people ranked high early on is because lots of tech people among the first people to get access to lists. This will change now that lists have gone wide.

  • Lucretia Pruitt

    It’s a nice thought, but much easier to game lists than followers. Since one doesn’t actually have to ever view the list once it’s made, there’s no reason for gamers to not create a shadow Twitter account that has dozens of differently named lists with the same people on them.
    Unfortunately, it’s easier to game list numbers than followers. Simple matter of clicking the multiple checkboxes to add someone’s name to dozens of lists at once.
    It’s as bad a metric as followers. RTs are a better one.

  • Lucretia Pruitt

    It’s a nice thought, but much easier to game lists than followers. Since one doesn’t actually have to ever view the list once it’s made, there’s no reason for gamers to not create a shadow Twitter account that has dozens of differently named lists with the same people on them.
    Unfortunately, it’s easier to game list numbers than followers. Simple matter of clicking the multiple checkboxes to add someone’s name to dozens of lists at once.
    It’s as bad a metric as followers. RTs are a better one.

  • http://www.kaseyskala.com Kasey Skala

    Pete Cashmore is the only person on this list worth following. Twitter Lists has very little, if anything, to do with influence.

  • http://www.kaseyskala.com Kasey Skala

    Pete Cashmore is the only person on this list worth following. Twitter Lists has very little, if anything, to do with influence.

  • Sorry

    sorry – lists are NO better than the suggested user list. naturally mashable will be on more lists than others because of their massive suggested user list following.

  • Sorry

    sorry – lists are NO better than the suggested user list. naturally mashable will be on more lists than others because of their massive suggested user list following.

  • http://howardlindzon.com/2009/10/31/twitter-lists-what-do-you-think/ Howard Lindzon » Blog Archive » Twitter Lists…What do YOU Think?

    [...] Twitter Lists seems like a step in the right direction. I really like this post by Todd Zeigler on how twitter lists can be used to judge influence . [...]

  • http://twitter.com/federalsandbox Jay S. Daughtry

    I think it’s interesting that there are so many similarities in the Top 50 of both the followers rankings and the listed rankings. I wonder what a good solid ratio of listed to followers is or will be after more have had an opportunity to utilize this new feature. I am @FederalSandbox and have been listed 18 times so far and have just under 1400 followers.

  • http://twitter.com/federalsandbox Jay S. Daughtry

    I think it’s interesting that there are so many similarities in the Top 50 of both the followers rankings and the listed rankings. I wonder what a good solid ratio of listed to followers is or will be after more have had an opportunity to utilize this new feature. I am @FederalSandbox and have been listed 18 times so far and have just under 1400 followers.

  • http://www.jimkukral.com/twitter-lists-resurrect-the-a-list/ Twitter Lists Resurrect The “A-List”?

    [...] 01 November 2009 Written By: Jim KukralComments: 1669View commentsCommentshttp://www.jimkukral.com/twitter-lists-resurrect-the-a-list/Twitter+Lists+Resurrect+The+%22A-List%22%3F2009-11-01+04%3A39%3A30Jim+Kukral Twitter just released Twitter Lists. Steve Rubel points out that this is perhaps the new measure of influence? [...]

  • @lakers_sth

    @shitmydadsays is the #5 most listed account on twitter. Easy to miss since he’s currently ranked 235th with only 650K followers. My guess is it would put it at the top of the followers to lists ratio however.

  • @lakers_sth

    @shitmydadsays is the #5 most listed account on twitter. Easy to miss since he’s currently ranked 235th with only 650K followers. My guess is it would put it at the top of the followers to lists ratio however.

  • http://thenoisychannel.com/2009/11/01/twitter-lists-as-an-influence-measure/ Twitter Lists as an Influence Measure? | The Noisy Channel

    [...] “Using Twitter Lists To Judge Influence“, Todd Zeigler of the Bivings Report writes: I think Twitter Lists will end up helping [...]

  • http://muellerandrew.com Andrew Mueller

    I agree that in a perfect world lists is a much better measure of influence than the number of followers that someone has, but just like follower counts have been gamed, so will lists. In the near future you will see automated systems for reciprocal listing on list. Also people will reciprocate as a social courtesy.

    Both the number of followers and the number of lists one is on are poor measures of influence and the predominant reason is that influence resides in context to presumed expertise.

    There are domains of influence in which a person could be extremely influential and other domains of influence where they may have very little influence at all. Lets take Barak Obama, he would have a huge influence if he were to say that there is a raised security threat and that Americans should not fly, but comparatively little influence if he were to say that kids should be careful of what they post on Facebook. He is influential in the domain of national security and not so much in the domain of Social matters of child.

  • http://muellerandrew.com Andrew Mueller

    I agree that in a perfect world lists is a much better measure of influence than the number of followers that someone has, but just like follower counts have been gamed, so will lists. In the near future you will see automated systems for reciprocal listing on list. Also people will reciprocate as a social courtesy.

    Both the number of followers and the number of lists one is on are poor measures of influence and the predominant reason is that influence resides in context to presumed expertise.

    There are domains of influence in which a person could be extremely influential and other domains of influence where they may have very little influence at all. Lets take Barak Obama, he would have a huge influence if he were to say that there is a raised security threat and that Americans should not fly, but comparatively little influence if he were to say that kids should be careful of what they post on Facebook. He is influential in the domain of national security and not so much in the domain of Social matters of child.

  • http://mashable.com/2009/10/31/twitter-lists-obama/ Twitter Lists: Only You Can Help Mashable Beat Barack Obama :)

    [...] Todd Zeigler tallied the early stats this morning and found that – yowzers – our own humble @mashable account was the second most-listed on TwitterTwitter, trailing behind @barackobama. [...]

  • http://www.free-seo-advice.com/2009/11/twitter-lists-only-you-can-help-mashable-beat-barack-obama/ Twitter Lists: Only You Can Help Mashable Beat Barack Obama :) | Free SEO Advice

    [...] Todd Zeigler tallied the early stats this morning and found that – yowzers – our own humble @mashable account was the second most-listed on Twitter, trailing behind @barackobama. [...]

  • http://patphelan.net/twitter-lists-i-am-not-bothered/ Twitter lists, I am not bothered

    [...] it a few times and that’s it. Scoble makes a lot of sense, Chris Brogan makes no sense and Todd Zeigler is of the opinion that the more lists you on on the more important you are, I have just added him [...]

  • http://www.jackscript.com/twitter-lists-only-you-can-help-mashable-beat-barack-obama Twitter Lists: Only You Can Help Mashable Beat Barack Obama :) | Jack Script

    [...] Todd Zeigler tallied the early stats this morning and found that – yowzers – our own humble @mashable account was the second most-listed on Twitter, trailing behind @barackobama. [...]

  • Justin P

    I agree w/ the premise, but there needs to be additional metrics. Most of these users were on the Twitter SUL from the start and thus are artificially influential. I think the ratio of lists to followers may be a better metric.

  • Justin P

    I agree w/ the premise, but there needs to be additional metrics. Most of these users were on the Twitter SUL from the start and thus are artificially influential. I think the ratio of lists to followers may be a better metric.

  • http://broadcasting-brain.com Mark Dykeman

    Lucretia has an excellent point: the lists can still be gamed and gamed more easily than trying to grab followers.

  • http://broadcasting-brain.com Mark Dykeman

    Lucretia has an excellent point: the lists can still be gamed and gamed more easily than trying to grab followers.

  • http://blog.pizini.com/?p=472 Twitter Lists: Only You Can Help Mashable Beat Barack Obama :) « TechTalk

    [...] Todd Zeigler tallied the early stats this morning and found that – yowzers – our own humble @mashable account was the second most-listed on Twitter, trailing behind @barackobama. [...]

  • http://scobleizer.com Robert Scoble

    Your list is incomplete. My account has 2400+ listings and should be on this list. I never have been on the Suggested User List, by the way, unlike most of these.

  • http://scobleizer.com Robert Scoble

    Your list is incomplete. My account has 2400+ listings and should be on this list. I never have been on the Suggested User List, by the way, unlike most of these.

  • http://thenoisychannel.com/ Daniel Tunkelang

    Like others here, I think list count makes even less sense as an influence measure than follower count–and I’m not a fan of either. Both are too gameable. But perhaps the list names play a role similar to anchor text on the open web.

    More at http://thenoisychannel.com/200.....e-measure/

  • http://thenoisychannel.com/ Daniel Tunkelang

    Like others here, I think list count makes even less sense as an influence measure than follower count–and I’m not a fan of either. Both are too gameable. But perhaps the list names play a role similar to anchor text on the open web.

    More at http://thenoisychannel.com/200.....e-measure/

  • http://www.ToyotaEquipment.com Kyle Thill

    In that lists require action to be taken by a user I agree somewhat. You could also argue that only certain types of users will put lists to use, thereby skewing the influence theory.

  • http://www.ToyotaEquipment.com Kyle Thill

    In that lists require action to be taken by a user I agree somewhat. You could also argue that only certain types of users will put lists to use, thereby skewing the influence theory.

  • http://portal.eqentia.com/twitter William Mougayar

    How about traffic on a list as a metric? I think that ought to be a measure of its quality and stickability.
    “List Analytics”, anyone?

  • http://portal.eqentia.com/twitter William Mougayar

    How about traffic on a list as a metric? I think that ought to be a measure of its quality and stickability.
    “List Analytics”, anyone?

  • http://neyeni.net/blog/2009/11/01/linkpost-11-1-2009/ Linkpost | 11.1.2009 « NeYeni.Net – [ yeni olan ne varsa ]

    [...] Using Twitter Lists to Judge Influence – Of course, Twitter Lists have instantly become another yardstick to measure who’s [...]

  • http://www.freepspwallpaper.org leoabeta

    Thanks so much! I’ve looked everywhere for this! You’re amazing!

  • http://www.freepspwallpaper.org leoabeta

    Thanks so much! I’ve looked everywhere for this! You’re amazing!

  • http://www.moinid.com Web Ideas

    Useful and fresh post

  • http://www.moinid.com Web Ideas

    Useful and fresh post

  • http://www.swichkow.com/Blog/?p=252 Twitter Lists: Only You Can Help Mashable Beat Barack Obama :) – Brian Swichkow’s Blog

    [...] Todd Zeigler tallied the early stats this morning and found that – yowzers – our own humble @mashable account was the second most-listed on Twitter, trailing behind @barackobama. [...]

  • http://twitterblab.com/twitter-news-twitter-lists/ Twitter News – Twitter Lists | TWITTER BLAB

    [...] Using Twitter Lists to Judge Influence – Of course, Twitter Lists have instantly become another yardstick to measure who’s who. [...]

  • @lakers_sth

    Mougayar – In making the ability to follow a list, Twitter has created yet another metric that makes this all the more complex. Does being on a list that has a bunch of followers mean more than being on a list that doesn’t?

    btw – according to favstar, @shitmydadsays has 3 of the top 4 most favorited tweets of all time (including the top one). The odd tweet out? Obama thanking everyone for helping him win the election. LOL.

  • @lakers_sth

    Mougayar – In making the ability to follow a list, Twitter has created yet another metric that makes this all the more complex. Does being on a list that has a bunch of followers mean more than being on a list that doesn’t?

    btw – according to favstar, @shitmydadsays has 3 of the top 4 most favorited tweets of all time (including the top one). The odd tweet out? Obama thanking everyone for helping him win the election. LOL.

  • http://timvanletht.wordpress.com/2009/11/01/wat-ga-jij-doen-met-twitter-lists/ Wat ga jij doen met Twitter lists? « Tim van Letht

    [...] nog wat interessante links: List influence: een aardig verhaal over de invloed van lijsten boven aantal volgers. Listorious: hier begin je met [...]

  • http://marketingconversation.com/2009/11/01/much-ado-about-twitter-lists/ Much Ado About Twitter Lists | Marketing Conversation™

    [...] lists will give a much clearer idea of who actually has influence on twitter. Zeigler says in Using Twitter Lists to Judge Influence : I think Twitter Lists will end up helping separate the men from the boys when it comes to [...]

  • http://www.littlespringsdesign.com Barbara Ballard

    I’m especially curious not about lists, but about the quality of the list. It’s easy to get on a list of local Twitterers or an exhaustive list of everybody in a field or celebrities or something.

    But what does it mean when a particular list itself has many followers?

    And what impact does the number of people on the list have? Does anybody read a list of 300 people? 500? Do the followers of a 300 person list read it, or keep it for future reference?

    I made a list not for myself, not as marketing my company, but as a public service. It’s a list of people and organizations who frequently write about mobile design. And it has followers. What does this say about the people on the list? (it’s at @barbaraballard/mobile-design )

    Does it make sense to talk more about long tail then celebrities?

  • http://www.littlespringsdesign.com Barbara Ballard

    I’m especially curious not about lists, but about the quality of the list. It’s easy to get on a list of local Twitterers or an exhaustive list of everybody in a field or celebrities or something.

    But what does it mean when a particular list itself has many followers?

    And what impact does the number of people on the list have? Does anybody read a list of 300 people? 500? Do the followers of a 300 person list read it, or keep it for future reference?

    I made a list not for myself, not as marketing my company, but as a public service. It’s a list of people and organizations who frequently write about mobile design. And it has followers. What does this say about the people on the list? (it’s at @barbaraballard/mobile-design )

    Does it make sense to talk more about long tail then celebrities?

  • http://blindfiveyearold.com AJ Kohn

    I don’t think lists have anything to do with influence. The real impetus for lists is to help you tame the river, to turn data into information. It’s a way for each individual to help access and make sense of all those Tweets.

    Using that user defined taxonomy as a way to calculate influence just doesn’t compute.

    And by making ‘Listed’ public you turn it into a competition. So any semblance of using it as a real metric goes out the window as people beg, trade and scam their way into Listed numbers.

    Lists may help me narrow my river but as a public vehicle they’re nearly useless.

    More at: http://www.blindfiveyearold.co.....ompetitive

  • http://blindfiveyearold.com AJ Kohn

    I don’t think lists have anything to do with influence. The real impetus for lists is to help you tame the river, to turn data into information. It’s a way for each individual to help access and make sense of all those Tweets.

    Using that user defined taxonomy as a way to calculate influence just doesn’t compute.

    And by making ‘Listed’ public you turn it into a competition. So any semblance of using it as a real metric goes out the window as people beg, trade and scam their way into Listed numbers.

    Lists may help me narrow my river but as a public vehicle they’re nearly useless.

    More at: http://www.blindfiveyearold.co.....ompetitive

  • http://www.socialisted.com/twitter-lists-only-you-can-help-mashable-beat-barack-obama/ SociaListed » Twitter Lists: Only You Can Help Mashable Beat Barack Obama :)

    [...] Todd Zeigler tallied the early stats this morning and found that – yowzers – our own humble @mashable account was the second most-listed on Twitter, trailing behind @barackobama. [...]

  • http://www.geekissimo.com/2009/11/02/le-twitter-lists-come-ranking/ Le Twitter Lists come strumento di ranking – Geekissimo

    [...] ha notato Todd Zeigler su The Bivings Report, uno dei problemi cruciali di Twitter è sempre stata l’impossibilità di definire [...]

  • http://naszaklasa.me/?p=1573 Twitter Lists: Only You Can Help Mashable Beat Barack Obama :) | NASZAKLASA

    [...] Todd Zeigler tallied the early stats this morning and found that – yowzers – our own humble @mashable account was the second most-listed on Twitter, trailing behind @barackobama. [...]

  • elucid

    List are great especially for those who know how to use them. I have two great list for you to follow, plus we love being listed too!

    http://twitter.com/elucidmarke.....networkers

    http://twitter.com/democrat2012/dc

    NICE POST and im going for the Mashable team for the “War of Fail Whales” lol

  • elucid

    List are great especially for those who know how to use them. I have two great list for you to follow, plus we love being listed too!

    http://twitter.com/elucidmarke.....networkers

    http://twitter.com/democrat2012/dc

    NICE POST and im going for the Mashable team for the “War of Fail Whales” lol

  • http://www.wolf-howl.com/socialmedia/twitter-lists-awesome/ Twitter Lists are Teh Awesome

    [...] Todd Ziegler. Todd showed his academic ivory tower mentality, with his post last week “using twitter lists to judge influence“, sorry Todd do not pass go, do not collect $200. Don’t feel bad you aren’t the [...]

  • http://emergentbydesign.com/2009/11/02/why-twitter-lists-are-not-the-new-ranking-system-in-social-media/ Why Twitter Lists ARE NOT the New Ranking System in Social Media « emergent by design

    [...] making an argument that Lists are going to be the new ranking system in social media. He references an article at the Bivings Report about using twitter lists to judge influence, and then goes on to make some [...]

  • http://bhc3.wordpress.com/2009/11/02/how-should-tweets-be-ranked-in-search-engine-results/ How Should Tweets Be Ranked in Search Engine Results? « I’m Not Actually a Geek

    [...] Twitter Lists. Number of followers is not the end of the story. Lists have two characteristics that can be used to compute authority. First is the number of Lists [...]

  • http://seocloak.com/twitter-lists-are-teh-awesome.html Twitter Lists are Teh Awesome | seo cloak

    [...] Todd Ziegler. Todd showed his academic ivory tower mentality, with his post last week “using twitter lists to judge influence“, sorry Todd do not pass go, do not collect $200. Don’t feel bad you aren’t the [...]

  • http://inews.altervista.org/?p=2764 iNews » Blog Archive » Le Twitter Lists come strumento di ranking

    [...] ha notato Todd Zeigler su The Bivings Report, uno dei problemi cruciali di Twitter è sempre stata l’impossibilità di definire [...]

  • http://stream4.me/2009/11/twitter-lists-are-teh-awesome/ Twitter Lists are Teh Awesome | stream4.me

    [...] Todd Ziegler. Todd showed his academic ivory tower mentality, with his post last week “using twitter lists to judge influence“, sorry Todd do not pass go, do not collect $200. Don’t feel bad you aren’t the [...]

  • http://webworkerdaily.com/?p=22189 Twitter’s “Listed” Stat: Is It a Measure of Influence?

    [...] is much more influential than one followed by thousands of disengaged users,” writes Todd Zeigler in Bivings Report. “I would argue that getting added to a list is a bigger deal than simply getting someone to [...]

  • http://www.cloudave.com/link/how-should-tweets-be-ranked-in-search-engine-results How Should Tweets Be Ranked in Search Engine Results? | CloudAve

    [...] Twitter Lists. Number of followers is not the end of the story. Lists have two characteristics that can be used to compute authority. First is the number of Lists [...]

  • http://searchengineland.com/searchcap-the-day-in-search-november-2-2009-29012 SearchCap: The Day In Search, November 2, 2009

    [...] Using Twitter Lists to Judge Influence, http://www.bivingsreport.com [...]

  • http://siliconangle.net/ver2/2009/11/02/twitter-authority-and-search-engine-ranking-an-exploration/ Twitter, Authority and Search Engine Ranking: An Exploration « The SiliconANGLE

    [...] Twitter Lists. Number of followers is not the end of the story. Lists have two characteristics that can be used to compute authority. First is the number of Lists [...]

  • http://www.briansolis.com/2009/11/twitter-releases-new-widget-for-lists/ Twitter Releases New Widget for Lists | Brian Solis – PR 2.0

    [...] stirring controversy as many believe that it sets the foundation for a new level of establishing a metric for influence. Whereas prominence was measured by the number of followers as well as the friends-to-follower [...]

  • http://markdrapeau.com Mark Drapeau

    Wow, so what? People with lots of followers are also on lots of lists, go figure. You are not getting at the really important question with that list above.

  • http://markdrapeau.com Mark Drapeau

    Wow, so what? People with lots of followers are also on lots of lists, go figure. You are not getting at the really important question with that list above.

  • http://paulkortman.com/2009/11/03/twitter-list-strategy-examples/ Twitter List Strategy Examples | Paul Kortman

    [...] support and integration for twitter lists.  But to me the most benefit of this new feature is the metrics this will [...]

  • http://mediaeater.com/blog/?p=299 Bookmarks for November 1st through November 3rd

    [...] Using Twitter Lists to Judge Influence – Along these lines, my colleague J.W. Crump from our ImpactWatch team posted an interesting look at the Top 100 Twitter User list. He basically reordered the top users list to sort by the number of lists folks are on, as opposed to follower count. I’ve copied the results below. I take some comfort in the fact Barack Obama is the most listed user, as opposed to Ashton Kusher who is the most followed Twitter user, and that Kim Kardashian rank plummets in this view. [...]

  • http://www.pks4.com/blog/?p=30 pks4» Blog Archive » Linkpost | 11.1.2009

    [...] Using Twitter Lists to Judge Influence – Of course, Twitter Lists have instantly become another yardstick to measure who’s [...]

  • http://mediaeater.com/blog/?p=303 Bookmarks for November 3rd through November 4th

    [...] Using Twitter Lists to Judge Influence – Along these lines, my colleague J.W. Crump from our ImpactWatch team posted an interesting look at the Top 100 Twitter User list. He basically reordered the top users list to sort by the number of lists folks are on, as opposed to follower count. I’ve copied the results below. I take some comfort in the fact Barack Obama is the most listed user, as opposed to Ashton Kusher who is the most followed Twitter user, and that Kim Kardashian rank plummets in this view. [...]

  • http://www.companykmedia.com/2009/11/04/links-for-2009-11-04/ links for 2009-11-04 | Company K Media

    [...] Using Twitter Lists to Judge Influence (tags: twitter influence reputationmanagement marketing socialmedia twitterlists) [...]

  • http://www.netnode.net Netnode.net

    Interesting stuff to ponder!!

  • http://www.netnode.net Netnode.net

    Interesting stuff to ponder!!

  • http://blog.thoughtpick.com/2009/11/top-10-climate-change-twitter-lists-you-want-to-follow.html Top 10 Climate Change Twitter Lists You Want to Follow | Thoughtpick Blog

    [...] an indication of how influential a Twitter user is, Twitter Lists emerged to give a more accurate measurement of influence. Mashable had already posted a guide last week to help people understand Twitter [...]

  • http://www.skepticgeek.com/microblogging/analyzing-twitter-lists-follower-ratio-as-an-indicator-of-influence/ Analyzing Twitter Lists-Follower Ratio As An Indicator of Influence | Skeptic Geek

    [...] Using Twitter Lists to Judge Influence [...]

  • http://blog.earth-wiki.com/celebrity-twitter-accounts-among-most-listed-twitter-accounts Celebrity Twitter Accounts Among Most Listed Twitter Accounts :: Anything about Everything!

    [...] online make money online There are some blog posts discussing the most listed Twitter accounts here and here that claim Mashable is the second most listed Twitter account. It hasn’t been #2 for [...]

  • http://vergenewmedia.com/2009/11/08/twitter-lists-separating-ego-and-influence-from-genuine-utility/ Twitter Lists – Separating Ego and “Influence” From Genuine Utility

    [...] his post “Using Twitter Lists to Judge Influence”, The Bivings Group’s Todd Zeigler posits that being listed is a far better metric of [...]

  • http://www.b-roll.net/today/2009/11/twitter-lists-%e2%80%93-separating-ego-and-%e2%80%9cinfluence%e2%80%9d-from-genuine-utility/ Twitter Lists – Separating Ego and “Influence” From Genuine Utility | b-roll.net

    [...] his post “Using Twitter Lists to Judge Influence”, The Bivings Group’s Todd Zeigler posits that being listed is a far better metric of [...]

  • http://wordpost.org/2009/11/twitter-lists-and-influence-shut-up-relax-and-measure-quality/ Twitter Lists and Influence: Shut up, Relax, and Measure Quality | wordpost

    [...] Using Twitter Lists to Judge Influence [...]

  • http://www.briansolis.com/2009/11/what-if-we-redefined-influence-the-evolution-of-the-influence-factor-in-social-media/ What IF We Redefined Influence? The Evolution of the Influence Factor in Social Media | Brian Solis – PR 2.0

    [...] [...]

  • http://churchmojo.com/2009/11/15/highlights-twitter/ This Week in Twitter for 11/13/2009 « Church Mojo

    [...] Using Twitter Lists to Judge InfluenceJudge not lest ye be judged? Not if you’re Todd Zeigler at Bivingsreport.com. [...]

  • http://seo.technoinspire.com/seo-news/twitter-lists-are-teh-awesome/ Twitter Lists are Teh Awesome | Technoinspire Blog

    [...] Todd Ziegler. Todd showed his academic ivory tower mentality, with his post last week “using twitter lists to judge influence“, sorry Todd do not pass go, do not collect $200. Don’t feel bad you aren’t the [...]

  • http://skincareshop.info/ Mark

    Thanks again for a nice site.

  • http://skincareshop.info/ Mark

    Thanks again for a nice site.

  • http://www.socialleveragellc.com/blog/2009/12/twitter-lists%e2%80%a6what-do-you-think/ Twitter Lists…What do YOU Think? « Social Leverage

    [...] Twitter Lists seems like a step in the right direction. I really like this post by Todd Zeigler on how twitter lists can be used to judge influence . [...]

  • http://blog.nextfifteen.com/?p=917 Twitter Lists: Helpful or Exclusionary?

    [...] also another way to show a user’s influence, but some users — like social media influencer Chris Brogan — worry that the tool is [...]

  • http://flybluekite.com/2009/11/02/making-sense-of-twitter-lists/ List mania: Making sense of Twitter Lists | Blue Kite Marketing

    [...] Using Twitter Lists to Judge Influence [...]

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We are pleased to announce the launch of the Brick Factory, a Washington, DC-based digital agency founded by former employees of The Bivings Group. You can read the details of the transition here.

As a result of the change, The Bivings Report will no longer be updated, although we intend to keep it up for archival purposes. You can read the Brick Factory's new blog here.

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