Using Twitter Lists to Judge Influence
If you’ve used Twitter for awhile, you know that judging the influence of a Twitter user by their number of followers is a dicey proposition. Lots of Twitter users are obsessed with their number of followers, and work to inflate their stats in ways too numerous to mention here. The end result is that some Twitter users will have thousands of followers who consist mostly of other social media “experts” and spam Twitter accounts. While the follower number may look impressive, these folks aren’t really influential because no one is listening. A Twitter account with 100 engaged followers is much more influential than one followed by thousands of disengaged users.
I think Twitter Lists will end up helping separate the men from the boys when it comes to influence. In addition to seeing a Twitter users follower count, we can now see the number of other Twitter users who have added them to lists (example to the right). I would argue that getting added to a list is a bigger deal than simply getting someone to follow you.
People follow folks for lots of reasons. Out of courtesy. Because they like their avatar. To get them to follow them back. Adding someone to a list is more of an endorsement – you are saying this person is someone worth listening to. While I’m sure people will now work to game their “lists” number, in the short term I think it provides a really interesting insight into how respected Twitter users are.
Along these lines, my colleague J.W. Crump from our ImpactWatch team posted an interesting look at the Top 100 Twitter User list. He basically reordered the top users list to sort by the number of lists folks are on, as opposed to follower count. I’ve copied the results below. I take some comfort in the fact Barack Obama is the most listed user, as opposed to Ashton Kusher who is the most followed Twitter user, and that Kim Kardashian rank plummets in this view.
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http://www.meryl.net/section/blog/ Meryl K Evans
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http://www.meryl.net/section/blog/ Meryl K Evans
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http://manjgura.hr/blog/pregled-zanimljivih-linkova-za-31-october-2009-2/ Pregled zanimljivih linkova za 31. October 2009. – Manjgura.hr – Public Relations – Odnosi s javnošću
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Dr Rand Pink
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http://twitter Dr Rand Pink
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http://smokingapples.com Milind Alvares
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http://smokingapples.com Milind Alvares
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http://twitter.com/Twitter_Tips/ Twitter_Tips
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http://twitter.com/Twitter_Tips/ Twitter_Tips
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http://fleeptuque.com Fleep Tuque
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http://fleeptuque.com Fleep Tuque
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loki
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loki
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anon
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anon
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http://www.inquisitr.com/45548/twitter-strokes-egos-with-a-new-a-list-popularity-contest/ Twitter strokes egos with a new A-List popularity contest
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Greg
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Greg
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Lucretia Pruitt
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Lucretia Pruitt
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http://www.kaseyskala.com Kasey Skala
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http://www.kaseyskala.com Kasey Skala
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Sorry
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Sorry
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http://howardlindzon.com/2009/10/31/twitter-lists-what-do-you-think/ Howard Lindzon » Blog Archive » Twitter Lists…What do YOU Think?
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http://twitter.com/federalsandbox Jay S. Daughtry
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http://twitter.com/federalsandbox Jay S. Daughtry
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http://www.jimkukral.com/twitter-lists-resurrect-the-a-list/ Twitter Lists Resurrect The “A-List”?
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@lakers_sth
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@lakers_sth
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http://thenoisychannel.com/2009/11/01/twitter-lists-as-an-influence-measure/ Twitter Lists as an Influence Measure? | The Noisy Channel
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http://muellerandrew.com Andrew Mueller
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http://muellerandrew.com Andrew Mueller
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http://mashable.com/2009/10/31/twitter-lists-obama/ Twitter Lists: Only You Can Help Mashable Beat Barack Obama :)
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http://www.free-seo-advice.com/2009/11/twitter-lists-only-you-can-help-mashable-beat-barack-obama/ Twitter Lists: Only You Can Help Mashable Beat Barack Obama :) | Free SEO Advice
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http://patphelan.net/twitter-lists-i-am-not-bothered/ Twitter lists, I am not bothered
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http://www.jackscript.com/twitter-lists-only-you-can-help-mashable-beat-barack-obama Twitter Lists: Only You Can Help Mashable Beat Barack Obama :) | Jack Script
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Justin P
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Justin P
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http://broadcasting-brain.com Mark Dykeman
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http://broadcasting-brain.com Mark Dykeman
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http://blog.pizini.com/?p=472 Twitter Lists: Only You Can Help Mashable Beat Barack Obama :) « TechTalk
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http://scobleizer.com Robert Scoble
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http://scobleizer.com Robert Scoble
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http://thenoisychannel.com/ Daniel Tunkelang
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http://thenoisychannel.com/ Daniel Tunkelang
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http://www.ToyotaEquipment.com Kyle Thill
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http://www.ToyotaEquipment.com Kyle Thill
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http://portal.eqentia.com/twitter William Mougayar
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http://portal.eqentia.com/twitter William Mougayar
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http://neyeni.net/blog/2009/11/01/linkpost-11-1-2009/ Linkpost | 11.1.2009 « NeYeni.Net – [ yeni olan ne varsa ]
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http://www.freepspwallpaper.org leoabeta
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http://www.freepspwallpaper.org leoabeta
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http://www.moinid.com Web Ideas
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http://www.moinid.com Web Ideas
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http://www.swichkow.com/Blog/?p=252 Twitter Lists: Only You Can Help Mashable Beat Barack Obama :) – Brian Swichkow’s Blog
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http://twitterblab.com/twitter-news-twitter-lists/ Twitter News – Twitter Lists | TWITTER BLAB
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@lakers_sth
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@lakers_sth
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http://timvanletht.wordpress.com/2009/11/01/wat-ga-jij-doen-met-twitter-lists/ Wat ga jij doen met Twitter lists? « Tim van Letht
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http://marketingconversation.com/2009/11/01/much-ado-about-twitter-lists/ Much Ado About Twitter Lists | Marketing Conversation™
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http://www.littlespringsdesign.com Barbara Ballard
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http://www.littlespringsdesign.com Barbara Ballard
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http://blindfiveyearold.com AJ Kohn
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http://blindfiveyearold.com AJ Kohn
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http://www.socialisted.com/twitter-lists-only-you-can-help-mashable-beat-barack-obama/ SociaListed » Twitter Lists: Only You Can Help Mashable Beat Barack Obama :)
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http://www.geekissimo.com/2009/11/02/le-twitter-lists-come-ranking/ Le Twitter Lists come strumento di ranking – Geekissimo
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http://naszaklasa.me/?p=1573 Twitter Lists: Only You Can Help Mashable Beat Barack Obama :) | NASZAKLASA
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elucid
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elucid
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http://www.wolf-howl.com/socialmedia/twitter-lists-awesome/ Twitter Lists are Teh Awesome
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http://emergentbydesign.com/2009/11/02/why-twitter-lists-are-not-the-new-ranking-system-in-social-media/ Why Twitter Lists ARE NOT the New Ranking System in Social Media « emergent by design
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http://bhc3.wordpress.com/2009/11/02/how-should-tweets-be-ranked-in-search-engine-results/ How Should Tweets Be Ranked in Search Engine Results? « I’m Not Actually a Geek
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http://seocloak.com/twitter-lists-are-teh-awesome.html Twitter Lists are Teh Awesome | seo cloak
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http://inews.altervista.org/?p=2764 iNews » Blog Archive » Le Twitter Lists come strumento di ranking
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http://stream4.me/2009/11/twitter-lists-are-teh-awesome/ Twitter Lists are Teh Awesome | stream4.me
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http://webworkerdaily.com/?p=22189 Twitter’s “Listed” Stat: Is It a Measure of Influence?
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http://www.cloudave.com/link/how-should-tweets-be-ranked-in-search-engine-results How Should Tweets Be Ranked in Search Engine Results? | CloudAve
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http://searchengineland.com/searchcap-the-day-in-search-november-2-2009-29012 SearchCap: The Day In Search, November 2, 2009
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http://siliconangle.net/ver2/2009/11/02/twitter-authority-and-search-engine-ranking-an-exploration/ Twitter, Authority and Search Engine Ranking: An Exploration « The SiliconANGLE
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http://www.briansolis.com/2009/11/twitter-releases-new-widget-for-lists/ Twitter Releases New Widget for Lists | Brian Solis – PR 2.0
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http://markdrapeau.com Mark Drapeau
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http://markdrapeau.com Mark Drapeau
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http://paulkortman.com/2009/11/03/twitter-list-strategy-examples/ Twitter List Strategy Examples | Paul Kortman
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http://mediaeater.com/blog/?p=299 Bookmarks for November 1st through November 3rd
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http://www.pks4.com/blog/?p=30 pks4» Blog Archive » Linkpost | 11.1.2009
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http://mediaeater.com/blog/?p=303 Bookmarks for November 3rd through November 4th
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http://www.companykmedia.com/2009/11/04/links-for-2009-11-04/ links for 2009-11-04 | Company K Media
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http://www.netnode.net Netnode.net
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http://www.netnode.net Netnode.net
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http://blog.thoughtpick.com/2009/11/top-10-climate-change-twitter-lists-you-want-to-follow.html Top 10 Climate Change Twitter Lists You Want to Follow | Thoughtpick Blog
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http://www.skepticgeek.com/microblogging/analyzing-twitter-lists-follower-ratio-as-an-indicator-of-influence/ Analyzing Twitter Lists-Follower Ratio As An Indicator of Influence | Skeptic Geek
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http://blog.earth-wiki.com/celebrity-twitter-accounts-among-most-listed-twitter-accounts Celebrity Twitter Accounts Among Most Listed Twitter Accounts :: Anything about Everything!
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http://vergenewmedia.com/2009/11/08/twitter-lists-separating-ego-and-influence-from-genuine-utility/ Twitter Lists – Separating Ego and “Influence” From Genuine Utility
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http://www.b-roll.net/today/2009/11/twitter-lists-%e2%80%93-separating-ego-and-%e2%80%9cinfluence%e2%80%9d-from-genuine-utility/ Twitter Lists – Separating Ego and “Influence” From Genuine Utility | b-roll.net
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http://wordpost.org/2009/11/twitter-lists-and-influence-shut-up-relax-and-measure-quality/ Twitter Lists and Influence: Shut up, Relax, and Measure Quality | wordpost
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http://www.briansolis.com/2009/11/what-if-we-redefined-influence-the-evolution-of-the-influence-factor-in-social-media/ What IF We Redefined Influence? The Evolution of the Influence Factor in Social Media | Brian Solis – PR 2.0
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http://churchmojo.com/2009/11/15/highlights-twitter/ This Week in Twitter for 11/13/2009 « Church Mojo
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http://seo.technoinspire.com/seo-news/twitter-lists-are-teh-awesome/ Twitter Lists are Teh Awesome | Technoinspire Blog
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http://skincareshop.info/ Mark
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http://skincareshop.info/ Mark
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http://www.socialleveragellc.com/blog/2009/12/twitter-lists%e2%80%a6what-do-you-think/ Twitter Lists…What do YOU Think? « Social Leverage
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http://blog.nextfifteen.com/?p=917 Twitter Lists: Helpful or Exclusionary?
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http://flybluekite.com/2009/11/02/making-sense-of-twitter-lists/ List mania: Making sense of Twitter Lists | Blue Kite Marketing



