Social Action Networks Defined

One of the more significant trends in online politics and public affairs over the last few years has been the rise of Social Action Networks.

A Social Action Network is an online community that allows members to connect and organize around shared political passions.  If visiting a social network like Facebook is like walking into a bar, visiting a Social Action Network is like walking into a campaign headquarters. 

With prominent examples such as My.BarackObama.com and our own Push.Pickensplan.com, Social Action Networks are changing the way political and public affairs work is performed. 

Social Action Networks (SANs):

• Tend to focus on creating substantial change for an issue, movement or political candidate.
• Serve as a hub where people can become members of a particular movement for change.
• Have the potential to globally connect like-minded people around issues that they care about.
• Encourage members to share their view and thoughts while contributing content and building awareness for a cause.
• Encourage their members to transform their passion on an issue into action.
• Provide opportunities for members to participate both within the network and offline.
• Are transparent and allow for uncensored and open discussions to take place between members.
• Usually have specific outlined goals

These are just a few focus points on Social Action Networks. If you are thinking about starting one, be prepared to roll up your sleeves. It can be a lot of work, but it’s a terrific way to build awareness for your organization or movement. 

In the upcoming weeks we’ll address what you should put on your to do list, talk about what to avoid, discuss ways to build your Social Action Network, and provide examples of successful case studies.