Using the geo.position meta tag
When we recently released an updated version of our SEO Basics white paper, we added information about the geo.position meta tag. Using this tag allows webmasters to let the search engines know where the organization is physically located by providing longitude and latitude data.
This is a useful tool for location sensitive organizations, but it is not as helpful to all organizations.
Librarians offer plenty in a social media world
Congrats! The Internet has made you an honorary librarian. Since writing that post, I’ve been thinking about what's the purpose of credentialed librarians when social media enables many of us to fill some of their roles.
Steph, a librarian in Melbourne, Australia, feels that the Internet has made her a better librarian. She states:
In many ways the Internet has made me a better librarian. I am able to answer questions more quickly and efficiently. I know that there is more to what’s available than a search engine or Wikipedia can provide. I love the fact that there are cool databases available through university libraries with hundreds and thousands of amazing articles that I can search!
Like her, I feel that the Internet makes librarians more useful and needed. Here are some ways that credentialed librarians and information professionals help us in a social media world:
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The Internet has turned you into a librarian
The stereotypical librarian is a bespectacled lady who goes around shushing everyone. Having completed the University of Maryland Master of Information Management program through which I took classes with Master of Library Science students, not only have I learned that librarians are typically anything but quiet but thanks to the Internet more people – maybe even you – provide library services. Librarianship is not just for the bespectacled!
Here are some social media trends that allow the Internet to turn you into a librarian:
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The best Facebook advertising you can’t buy
Before Jimmer, the “Mexican” restaurant Café Rio held (and still holds) a special place in the heart of many current and former Jello-O Belt residents, and for good reason since it beat Chipotle, In-N-Out Burger, Chick-fil-A, and Pei Wei for the best Quick Service Restaurant in 2011. Today, the restaurant is opening a new location in Olney, MD here in the DC area – its first east of the Mississippi River.
Yesterday Inside Facebook detailed three new advertising opportunities that organizations can use to turn ordinary posts from people into ads. While these are interesting developments, I argue that these are not the best tactics for advertising on Facebook.
So, what does this have to do with Café Rio?
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What’s up with that Twitter hashtag on your Fox TV show?
During last Friday’s episode of the Fox sci-fi show Fringe titled “Lysergic Acid Diethylamide,” Walter, Peter, Broyles, and Bellivia were tripping on LSD. I almost thought that I was tripping when I saw “#Fringe” just above the logo of Fox 5 (WTTG – the DC affiliate) in the lower right hand side of the screen (different affiliate logo pictured below).
When I was watching the Glee episode “A Night of Neglect” last night, I also saw “#Glee” above the Fox 5 logo. So, Raising Hope was going to have a hashtag, right? Wrong. Hmm… So, when I was searching for a Glee screenshot to get its hashtag, I found one from Fox 41 (WDRB of Louisville), and there is no hashtag.
Further, I checked these episodes on Hulu, and there were no hashtags there. That makes sense since Twitter is more about real-time communicating, and Hulu is not about the here and now. It allows you to an extent watch shows when you want to.
Granted, Fox in the past has used Twitter to host tweet ups with show cast and crew members during episode airings. So, what about this new development? Here’s my thinking about this…
- Fox probably thinks that fans of some shows tweet more than fans of other shows. With Fringe attracting a vocal sci-fi crowd and Glee a more youthful crowd, it makes sense to encourage them to tweet. So, why doesn’t Fox think Raising Hope fans tweet that much about the show?
- TV network and affiliate politics likely obliges (if not requires) Fox to request affiliate permission to place the hashtags above their logo.
- Fox probably chooses to place this hash tag on the screen on a show-by-show and affiliate-by-affiliate basis.
- This is a good time to experiment since show plots are now rapidly progressing toward their season finales. That means more people will likely tweet about the late season plot twists and turns.
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