Harnessing the Power of Social Media at Digital Capital Week- Interview with Gary Bivings July 19
On July 13th, Gary Bivings, the President and founder of Bivings Group, appeared live on WS Radio with host Karen Jagoda of the E Voter Institute. This was Gary’s second turn as contributing editor on the Digital Politics radio show, and he discussed our firm’s engagement with social media and participation in DC Digital Capital Week 2010. The show’s theme centered on harnessing the mapping power of crowds to glean valuable data and spread information. Gary and Karen discussed how to best make sense of data points in a world where it becomes difficult to sort out important content from internet clutter and how visualization of data adds to our understanding of patterns and can reveal new solutions to old problems. Gary will be a regular contributor on the Digital Politics Internet radio show every other Tuesday. Listen live on Tuesday,July 27th at 3:00 pm EST.
DC Digital Capital Week lasted from June 11 to June 20th, 2010, and Gary and Karen touched upon the use of Twitter and the aggregating power of TwitterSlurp to disseminate seminar and presentation information quickly and effectively. The ten-day social media conference had over 5,800 registered participants and Gary spoke about the positive outcomes it had for the Bivings Group.
This is Gary’s second appearance on the show, and below is an excerpt on a discussion about Twitter’s power to transmit information at a conference like DC Digital Capital Week.
Gary: When people are talking about content, or particular authors and what they are saying. If the [tweets] are useful facts, then they have a higher probability to being re-tweeted. But it’s really hard to say what really makes someone re-tweetable, and what doesn’t.
Karen: With only 140 characters, there is not that much space to be creative. There are ways to enhance your tweets. Essentially what you’re talking about is being relevant and being authentic. Making it so that someone would want to continue to continue the dialogue with you — to tell their friends about you.
Gary: I think that’s exactly right. If you have something to say that adds to the conversation or that adds to what you are looking for at the moment; Or says something that is witty, different, fits right there, and fits into what is going on at the moment[ – then people will listen.]


