Multi-Touch Interaction Research
Single touch screen displays are pretty common at museums, airports, bookstores, etc. But the technology hasn’t been there for the kind of multi-touch interfaces hinted at in movies like Minority Report. Researchers at New York University are working on it and have a great video demonstrating what’s possible.
Should You Flash Your Audience?
In early 2001, Macromedia Flash was widely touted as the next big thing in e-mail marketing. In theory, e-mail marketing pieces embedded with Flash can combine the power of direct marketing, interactivity, and even a television commercial-like ability to convey a more complicated storyline. Add to this the ability to easily pass it along to friends, colleagues, and family – thus introducing a viral aspect to the campaign – how could any marketer possibly resist? Continue reading “Should You Flash Your Audience?” »
Not So Rich Media?
For the past two years, as advertising dollars have become more scarce and ordinary online display advertisements such as static banners and buttons have produced ever-worse click-through rates, rich media has been universally trumpeted as the future of Internet advertising and possibly its savior. Although rich media has become the norm in interactive advertising and it does indeed hold the potential to help reinvigorate the struggling industry, it has not produced the results that the online advertising industry was expecting. Understandably, advertisers want to know why their expectations continue not to be met. Continue reading “Not So Rich Media?” »
Banners: The Living Dead
Like zombies, they mindlessly wander the Internet. No force on Earth seems to be able to stop them. Banners are the virtual living dead of the online ad industry. It started with industry insiders proclaiming their demise. Then marketing people across the business world began to confirm the rumors. Now even the mainstream media have announced the death of the banner. The question is, if they are dead, why do they continue to haunt our browser windows whenever we visit a commercial website? Continue reading “Banners: The Living Dead” »