Archive for the 'Environment' Category

Tech Going Green: Apparently Not Just a Fad

Thursday, April 3rd, 2008

Before I write the rest of this slightly snarky blog post, let me preface it by saying that I am 100% pro-environment.  After all, the environment is where I keep the majority of my stuff, such as my house, car, and cat.  I would like to keep the environment as is, and I applaud ‘green' programs that aim to protect/restore/embiggen the earth.  However, I also believe that the majority of these programs are doing so simply for PR.  Call me a cynic, but it's true.  "Going Green" makes your company seem more family friendly and nicer in an otherwise cold, dark world of business.  In an attempt to rid myself of this pessimistic view, I scoured the Internet for five examples of companies or organizations that truly seemed to harbor an honest spirit of environmentalism.  In no particular order, here is a list of them:

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The Post Office is about to be Recycle-tastic

Friday, March 21st, 2008

I currently own a fifth-generation iPod that is about to breathe its last breath.  After damaging the screen over a year ago, I have been waiting for the release of the next generation of iPods so that I could justify buying a new one.  Now that the iPod Touch is releasing a 32GB version, I figure the time is nigh.  But what to do with my old iPod?  It has given me many years of dedicated service in avoiding the awful remixes played at the gym, so it deserves a proper afterlife.

Unfortunately, according to Second Rotation, I would not receive a lot, if anything, for my poor MP3 player in resell.  I suppose that this hilarious parody from MadTV should have tipped me off sooner.

Fortunately for me, there will soon be another option for my dilemma.  According to the PR Newswire, The US Post Office is going to start a "Mail Back" program that will be featured in approximately 1500 post offices across the nation, including locations in San Diego, Chicago, Los Angeles, and Washington, DC.  Consumers will be able to use free envelopes (postage-paid) to mail in inkjet cartridges, PDAs, Blackberries, digital cameras, iPods and MP3 players.  Postage for the envelopes is paid for by Clover Technologies Group, a company that recycles, remanufactures and remarkets inkjet cartridges, laser cartridges and small electronics. 

The Group refurbishes and tries to resell your mailed-in item.  If this cannot be done, its component parts are reused to refurbish other items, or the parts are broken down further and the materials are recycled. Clover Technologies Group has a policy that the company does everything it can to avoid contributing any materials to the nation's landfills.

Sounds good.  I know where my current iPod is going once I purchase the iPod Touch (which will be obsolete in two weeks, I estimate).  Next step, saving up $500 for the new one.

about this blog

The Bivings Report (TBR) is a source of news, insight, research and analysis on the web-based communications industry. TBR content is posted, created and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group.

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