Archive for the 'Facebook' Category

2009: My Digital Resolution

Monday, January 5th, 2009

The first Monday after the New Year brings many of us back to reality after a fleeting period of mental freedom (barring any drama with the in-laws, of course). This time of year many choose to reflect on the previous 52 weeks, and determine what kinds of lifestyle changes will make the next year (in our case, 2009) less lackluster. Instead of boring you with non-existent plans to visit the gym with increased frequency, or a false promise to cook at home more, I've decided to share my list of ways I would like — and have already begun — to change my internet habits.

Online Products Getting the Axe

  • Flickr. With more and more of my friends making use of Facebook's photo albums, I have been using Flickr less and less. While I realize there's still a place for the artsy photostream, Flickr, once a mainstay of my daily online repertoire, is largely absent from my browser's address bar.
  • Firefox. Nothing personal to Mozilla, and I still run it on my Ubuntu and FreeBSD boxes. But when it comes to my business-centered Windows machine, I have abandoned this once-touted browser champion for Google Chrome. Now out of beta, the UI is slick and it uses far less system resources than the now pudgy Firefox. Disclaimer: I am also a self-proclaimed Google fanboy.
  • Technorati. I still view Technorati via RSS, as their headlines are worth a look. However, I used to use this service mainly as a blog search tool, and Google Blog search has simply surpassed it.
  • Twitter. After Facebook implemented and revamped its status updates, Twitter doesn't quite have the same sheen it once had. In addition, most aggregate services implement with the Twitter platform if you really need to stay afloat on any crucial Tweets. Not to mention its non-impressive growth over the last few months.

Online Products I Use More, or Have Begun Using

Excluding the mainstays such as Gmail and Facebook, here are some products I've made some room for as we transition into 2009.

  • Google Reader. While I did not begin using this recently, the revamp of its design and new features have really set this reader further away from the pack than I had imagined.
  • FriendFeed. Upon launch, I was adamently opposed to FriendFeed. After some time to work out kinks and to catch on in popularity (and by nature, functionality), I have found some good news leads and websites through this service. I joined FriendFeed to show how pointless it was, and now it saves me time by aggregating all sorts of websites I'd rather not visit primarily.
  • Hulu. I only really watch It's Always Sunny in Philadelphia, and it's available on Hulu. As are all of the archived episodes of Arrested Development. I watch more Hulu than television by a long shot. Where else can I stream forgotten films of the 80's and 90's for free with (very) limited commercial interruption in 480p?
  • Truphone. I make a few calls internationally every now and then, and while Skype is great, without a truly mobile Skype phone available in the United States this service is truly discount calling on the go.

I'm excited to see the innovation that will come with 2009, and hopefully this list will expand itself with better offerings as the year progresses. What kinds of digital changes do you plan to make in the New Year?

Papa Johns Brings Couponing to Facebook

Thursday, November 20th, 2008

fans Papa Johns Pizza is currently running one of the cleverest Facebook promotions I’ve seen.  Between now and December 1, if you sign up to be a fan of of Papa Johns on Facebook you will receive a coupon for a free medium pizza (fineprint: you must first purchase a pizza online, which insinuates this is really a buy one get one free type of things).

The promotion appears to be working, as Papa Johns has gone from 10,000 fans to 168,509 fans in a matter of days.

Not bad, particularly when you consider the coupon isn’t any different from the ones the pizza chain mails out and offers on their website every day.

about this blog

The Bivings Report (TBR) is a source of news, insight, research and analysis on the web-based communications industry. TBR content is posted, created and managed by internet strategists, media/communications analysts, web developers, designers and programmers, all of whom are employees of The Bivings Group.

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