It is just sort of a fact that very few trade associations blog. One of the few that does is the National Association of Manufacturers (NAM), whose blog is called shopfloor.org.
Not only does NAM blog, it does so very effectively. What makes shopfloor.org work is that it is written by real live human beings who have opinions. Sure, some people aren't going to agree with NAM's point of view. But regardless of your politics you have to respect NAM's willingness to participate in the conversation online. What they are doing is extradinary for a DC-based trade association.
Following is a Q&A with Pat Cleary, the Blogger in Chief at shopfloor.org. Listen to what he says - Pat is a true innovator whether he'll admit it or not.
(1) When did NAM start blogging?
November of 2004.
(2) Where did the idea to launch the blog come from?
I had always wanted to do one. Was the head of Public Affairs when we started it, went to Gov. Engler and he said “go.” It’s important to note that he didn’t say “What’s a blog?” He’s very tech savvy, gave us the green light, for which we are eternally grateful. Most assns are stuck at that step, awaiting a green light from the boss. (more…)