Search Still Tops The List
It is no secret that Web search results, be they generated from a search engine’s index or be they paid placements, are remarkably effective at driving qualified traffic to a Web site. Since the first search engines appeared, marketers realized this fact and have sought ways to optimize their sites to appear at the top of certain search results pages or to buy their way there. Over the past two years, paid search placements through services such as Overture and Google have grown exponentially as more and more advertisers have jumped on the bandwagon. As is common when something appears to be going too well, rumblings have emerged. Some marketers have started to question whether users are becoming less attentive to paid results and whether the increased interest from advertisers has led demand to outstrip supply, therefore driving costs higher and ROIs lower. Some have even openly expressed concern that the paid search industry bubble may soon pop. Continue reading “Search Still Tops The List” »
“Searching” for the Next Killer App
One of the criticisms of modern life that I find fascinating is information overload. We all tend to be searching for something, and yet despite the overabundance of options set forth on the heaping table of life, many cannot find what truly sates their appetites. Some of this difficulty derives from not knowing what we really need, and some from just an inability to process so many options. Cable television is the classic cliche for this information explosion. Continue reading ““Searching” for the Next Killer App” »
Maximizing ROI for Paid Search Engine Placements
Paid search engine placement programs, such as those offered by Overture, are the quickest, easiest, and one of the most cost effective ways to ensure that your website appears on the first page of results on major search engines. While the concept is straightforward enough, the implementation of such a program requires a certain degree of finesse in order to see the greatest response rates and return on investment (ROI). Finding the right person or company to manage a paid placement program is a fundamental key to success. Continue reading “Maximizing ROI for Paid Search Engine Placements” »