While at the Politics Online Conference yesterday, I attended a rather interesting panel about using cell phones in political and advocacy campaigns.  Some of the panelists represented the One campaign — think Bono — and Rock the Vote.  Since both of these campaigns cater to a younger crowd, they need to use cell phones in connecting with their audiences.

During the panel the representative from Rock the Vote shared an interesting campaign that they just did using text messages.  His organization used their member database to print out voter registration forms and mail them to those people.  All the recipients needed to do was fill in their SSN, sign it, and send it in.  However, Rock the Vote knows that the typical person in their target crowd virtually ignores snail mail.  So they decided to send out a text message to everyone who they sent forms to alerting to them to the fact that the registration form is in their mailbox.  I found that interesting that they would send out something and use another channel as the call to action.  The panelist said that they didn’t have data back yet since they just did this campaign, but I would like to know how effective the text messages were.

Another interesting tidbit from that session was about a health care advocacy group in California that asked people to send it text messages about how they feel about health care as the California State Legislature was debating some new legislation.  This organization then rented out a jumbo-tron and placed it across the street from the legislative chambers.  Thus, when legislators walked outside, they saw text messages about health care from normal citizens on the large screen.

What are some interesting campaigns that you’ve seen involving cell phones?

Linux-based GUIs

I bought an ASUS EEE sub-notebook a couple of months ago. In fact I’m writing this on the EEE, connected to a 19 inch monitor and a regular keyboard. The interface is suprisingly simple and functional and I did not need to know anything about Linux to get started. It’s a custom-made interface for the EEE built using parts of a full-fledged Linux interface and applications. Here are some screenshots to give you an idea:

I don’t miss Windows at all. Really. Granted, I just use the machine for web browsing, email and document and spreadsheet editing, but I would have never guessed I would be saying it was a good enough substitute to Windows for me.

Adobe Air

In other news, Adobe has just launched a cross-OS application development platform called Air. I honestly haven’t done a lot of research into it, but essentially it allows developers to easily, quickly, and cheaply create internet-rich desktop applications that will run on any OS, including Macs and Linux.

Alternatives to Windows

If Adobe Air really takes off, the applications created with it will work on any OS, allowing users to easily migrate to a new OS (say, from Windows to Linux) without sacrificing their use of applications they’ve come to know and love.I think it can now truly be said that with the emergence of these kinds of accessible technologies that true alternatives to using Windows are just a stone’s throw away.

Last week on Thursday, February 21, a 6.0 earthquake rocked northern Nevada and was felt in Idaho and Utah as well.  In response, the Salt Lake Tribune wrote a traditional article about the event.  However, its coverage didn't stop there.

The paper decided to ask readers who felt the quake to describe what they noticed and where they were at the time.  These responses were mapped on a MapBuilder map to give a graphic representation of where people felt the earth shake. 

In Monday's E-Media Tidbits column, Amy Gahran of The Poynter Institute highlighted this nifty map.  Kim McDaniel of the Tribune explained to her that this map wasn't originally designed to examine the quake; it was originally used in November to show where holiday lights were located in the Salt Lake area.  After the quake hit, she and her team had a great idea and implemented it.

It is very important to note that newspapers of all sizes can launch great interactive tools.  This ability is not reserved for large papers like the New York Times that can create sexy flash presentations like the one about box office data that Todd mentioned yesterday. 

Granted, it is easier said than done, but creativity and fast thinking — sometimes coupled with services like MapBuilder — can go a long way for any newspaper trying to report better and connect with its audience in meaningful ways.

I was excited to see Tina Fey host Saturday Night Live over the weekend since the episode basically marked the return of new scripted TV after the writers’ strike ended (further, it is helping me stave off the cravings for new 30 Rock). After laughing during most of the skits, I visited the SNL site on nbc.com to watch the “I drink your milkshake” skit again, and that’s when I noticed the official SNL wiki.

Of course, there are already other SNL wikis — like the one on Wikia — but I was a little surprised to see one on NBC’s site. Don’t get me wrong, I see the value of such a feature for a popular TV show website, but it seems to me that SNL doesn’t attract a crowd that is inclined to use wikis like the audience of a science fiction show like Star Trek. Granted, a wiki doesn’t need too many people to thrive, but why does NBC think that SNL needs a wiki before another show like ER or one of the Law & Order series? (more…)

Version 6 of the open source Content Management System, Drupal, was released last week. We are really excited about this release, as we specialize in Drupal and have been playing with the beta releases of this version for many months now. Version 6 represents a significant step forward for Drupal. You can see a breakdown of all the new features here.

Since The Bivings Group builds a lot of websites that feature multiple languages, we are particularly excited by advances in Drupal’s language support. In previous versions of Drupal, to run websites in multiple languages you pretty much had to hack into the Drupal code and make it work using duct tape. It wasn’t pretty. Drupal 6 is the first release to natively handle multiple languages. The new release allows for:

• On the fly creation of multiple versions of the site in different language, including custom URLs.
• The ability for site visitors to set language preferences themselves, so they can control what language the site is in when visiting.
• Support for both left to right and right to left languages out of the box.
• Most importantly, the ability to manage pieces of content in multiple languages.

This last point is particularly important. Below is a quick breakdown of how this works with screenshots taking from a video demo by birdmanx35.

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uTest is preparing to launch its pilot program for community-based software testing. Tester hopefuls can sign up now to be included in the first round of application testing. Tester profiles will include information on the tester’s education, experience, specialization, and available hardware.

Software vendors can use these criteria to hand-pick testers or release their product for the community to review. Companies pay only for unique, verified bugs which begs the question of how testers will avoid working out a bug only to find another tester has beat them to the report. Vendors who participate in the pilot will have those projects tested at 75% off uTest’s standard rates.

uTest has been putting its money where its mouth is by paying testers who report bugs in its own registration process. I made it halfway through the sign-up only to find that I could not complete the forms. Sadly, someone has already submitted the bug so I neither completed registration nor got paid for finding the error.

A social networking component of the system allows testers to rate each other’s performance, influencing the price-per-bug that testers can command and effectively allowing competitors to determine each other’s value.

This seems like a pretty clever application of crowd-sourcing, but the company’s site leaves many questions about implementation unanswered. How will vendors verify the resumés provided by the network of testers? Will testers spend valuable time testing applications only to find that others have already claimed the prize? How will honesty in the performance rating system be guaranteed? How do I finish my registration so that I can get paid?

Read more on uTest’s blog.

In the past we have praised those like Adrian Holovaty who use databases for news reporting.  Holovaty left his job at The Washington Post several months ago to work on a hyperlocal site called EveryBlock. 

It launched several days ago with database driven hyperlocal news and information reporting for Chicago, New York City, and San Francisco.  To report information about specific neighborhoods it culls data from other sources and presents it in a logical manner. 

For instance, it pulls pictures from flickr with geographical tagging and groups them by neighborhood.  Check out photos from Tribeca in New York.  In addition to photos it pulls data from sites like Yelp for restaurant reviews and local government sites for restaurant violation information.  Other information includes: crime reports, graffiti, lost and found listings, and news articles. 

You can see a screen shot below of a business review from Yelp on a map in New York.

Also, for those who use craigslist to find those missed connections (someone whom you saw on the train and are attracted to but didn't have a chance to even talk to), EveryBlock even collects this data and presents it in list or map form. 

The genius of the site is not that it collects this data, but it organizes it in a way that people should find useful.  People can search for multiple items by neighborhood for all this information in one place instead of having to visit multiple sites.  This is much more exciting and user friendly than your typical database.

My favorite SEO blogger, Rand Fishkin of SEOmoz in Seattle, has an excellent post titled “Choosing the Right CMS Platform for Your Website (from an SEO perspective).” It is about various aspects of SEO to consider when choosing a content management system (CMS) to build a site. 

Instead of doing a comparison and contrast between different systems like Drupal and Wordpress; Rand provides 12 issues to consider. These issues revolve around the ability of a site owner to control various design elements that search engines consider when assessing a site.  These issues range from page title tags to CSS.

It is worth reading.  Other than SEO, what are important issues you consider when selecting a CMS?

My friend Kevin Anderson, who is over blogging and interaction at The Guardian in the UK, is experimenting with Seesmic, a new video site that is still in its private alpha stage.

Although I don't have access to the site yet, it seems like the child of a marriage between YouTube and a message board.  While you can respond to videos with videos on other sites, it appears that Seesmic is focused on getting people to interact through video.  Uploading and viewing videos is only a small part of participating on the site.

Understanding this expectation, Kevin is using the site to converse with the site's small community to discuss the US Elections, and he is getting some interesting responses.  If you check out his post about this experiment, you can see how people have reacted to his initial questions for readers to respond. 

It'll be interesting to see if a larger community will respond in such a way as this small — which has to be tech savvy — is.  Perhaps this is a great future tool for newspapers.

Through my work on ImpactWatch, I spend a lot of time analyzing data. I’m also a pretty big sports fan. Unless you live under a rock, you probably heard that the Mitchell Report on steroids and baseball was released yesterday. Given that, I thought it would be interesting to use ToCloud.com to create a tag cloud showing the words mentioned most often in the report. Here is a quick screen capture of the cloud showing which keywords were mentioned most often.

Here are links to the full tag clouds I created that look at the 300 top keywords:

• Tag cloud ordered by most mentions
• Tag Cloud in alphabetical order

Upon looking at this initially, the thing that jumped out is that the Players Association and the Commissioner’s Office are mentioned in the report roughly the same number of times. I think this demonstrates how careful Mitchell one in not trying to place too much blame on either party.

Anything jump out at you?

Last week the New York Times Public Editor Clark Hoyt announced that the Times had begun allowing user comments on select editorials and news stories appearing on the website (via CyberJournalist). The Times has long allowed commenting on its blogs, but this marks the first time it will allow visitors to comment on stories that actually make it into the print version of the newspaper. All comments will be moderated by Times’ staffers. Hoyt writes about that decision: “The paper is creating a comment desk, starting with the hiring of four part-time staffers, to screen all reader submissions before posting them, an investment unheard of in today’s depressed newspaper business environment.” You can view an example of how comments on the Times site will work here.

In reading Hoyt, it is clear that this is a decision the Times came to very reluctantly. On the one hand, the Times acknowledges the contribution that commenters can make to a site:

“We have two great assets,” said Jonathan Landman, the deputy managing editor who is in charge of the newsroom’s online efforts. “One is the quality of the material we produce; the other is the quality of our readers, some of the most curious, intelligent and sophisticated people on earth.” Putting the knowledge of readers together with the journalism of The Times, he said, could result in “news and information of greater power, reach and quality than even a great newsroom can produce on its own.”

On the other hand, Hoyt provides multiple examples of commenters on the Times’ website run amok and closes with this:

Many major newspapers, like The Washington Post and USA Today, do not have an editor screen comments before posting them. Those two papers allow other readers to object to a comment as abusive, and then an editor will check it.

But Landman said The Times never considered unmoderated comments.

Martin Nisenholtz, senior vice president for digital operations of The New York Times Company, said: “A pure free-for-all doesn’t, in my opinion, equal good. It can equal bad.”

I believe that’s especially true if you’re The New York Times and you are trying to maintain a rare tradition of civility. A site with many Rays in Mexican Colony of LA might carry the name of The New York Times, but it would no longer be The New York Times.

I think the solution of allowing comments on select articles is a good one. I also think the decision to allow only pre-screened isn’t going to work for the 99% of newspapers that simply don’t have the resources to devote four full time people to screening comments, as the Times does. The solution simply isn’t scaleable.

If I were running a newspaper website, I would not pre-screen comments. But I would take the following steps to help ensure the conversation maintains a minimum level of quality:

1. Only allow users who have registered with a site to post comments.
2. Screen the first comment a user makes. If the first comment is acceptable then let the user post without screening. If it is objectionable or off topic, then don’t allow the user to comment. This will help prevent the trolls seeking to sidetrack conversations from getting through.
3. Automatically delete all comments that contain profanity.
4. Create a mechanism that allows users to report comments that are objectionable. If a comment is flagged by enough users, it would then be sent into a moderation queue for review by an editor.
5. Give users the ability to hide the comments of users they find objectionable.
6. Provide active oversight of the community. Have editors leave comments themselves. Ban users who are out of line. Delete objectionable comments. You’ll find communities tend to be more civil when administrators maintain an active presence on their site instead of being distant figures.

What do you think is the best way for high volume sites to handle comments?

Update: Thought of one more: (7) Close comments on articles after one week of discussion.  This will free you from having to manage comments on old stories and focus on the new stuff.

Yesterday The Bivings Group launched our latest client site Living Conversations, a community-based website for breast cancer survivors. The site encourages survivors to submit their stories via video and the written word as a way of providing strength and support to anyone coping with the disease. We’re happy of the way the site turned out, and to be associated with such a cool organization.

Working on the site also gave us the chance to try out a few things we hadn’t attempted before. Given that, I figured I’d give a little look under the hood and explain how the site was constructed.

The site is built using using the open source Content Management System Drupal. As mentioned previously, we pretty much build all our website these days in Drupal or Wordpress. We chose to use Drupal for this site due to the community features that were required and the varied content types on the site. We also wanted to leave the Living Conversations folks with the ability to quickly expand the functionality on the site should they choose to.

Working from Drupal, we added a great deal of additional functionality to the site through a combination of custom coding and the use of Drupal modules and plugins. Here is the breakdown of the ones we used:

(1) Video Uploading. A central aim of Living Conversations is to get breast cancer survivors to tell their stories via video. This required us to develop a way for users to upload videos to the site and then to display dynamically in various spots on Living Conversations. We did this using a combo of the Video module and a plugin that allows for the uploading of videos to a Blip.tv account. So basically users can upload a video on Living Conversations and it will FTP directly into their Blip account and show up on the site. Cool stuff.

Note that the Video module in Drupal is very easy to use. If you want to use the Blip.tv upload plugin, you are going to need to have some developers around as it is a bit tricky.

(2) Content Rating. The site allows registered users to rate content using a five point start system. This was implemented using Voting API as the backend and Voting to control the methodology used for the rating on the frontend. They work together.

(3) User Profiles. Out of the box, Drupal has a powerful Profile module built in. This allows registered users to create profiles on the site. Administrators to add just about any fields they want to capture to this profile field. We supplemented this with Buddy List, which allows users to add other users as contacts and track their activities on the site.

Those are the big ones. We also used Flag Content and Syndication to add some minor functionality to the site.

Anyway, check out www.livingconversations.com if you get a chance. Let us know what you think in the comments.

A few days ago Jeff Jarvis over at BuzzMachine noticed an ad for a Tag Editor (Editor 2.0?) job at Britain's The Guardian.  Jarvis explained this is exciting since metadata increases the accessibility and utility of a news site to its audience.

This made me think of our newspaper study this year.  Of the top 100 American newspaper, as ranked by circulation, only one — The Plain Dealer in Cleveland — uses tags on its website.  I wonder why so many papers have avoided tagging but admire The Guardian for willing to make the venture using folksonomy (collaborative taxonomy) since it presents both great challenges and utility.

As social media guru and Everything is Miscellaneous author David Weinberger explained during NPR's All Things Considered on June 11, 2007 in a commentary piece "The Value of a Man-Made Mess, on the Internet" that tagging allows one to classify web content in a variety of ways.  For instance, tags like "American," "food," "yummy," and "crust" are all applicable for a picture of an apple pie. 

Thus, through the use of tagging, a news site doesn't have to limit itself to a small set of sections like metro, style, and national; by using tags it can create sections like "Southern California Fires 2007" or not fret having to exclusively place a story about horse race betting in the sports or business section.  Why not both?

Of course, such freedom and a lack of consistency can make it hard to find anything or tie related information together.  However, that's why The Guardian is going to hire someone to manage this full-time.

Anyone that regularly reads tech blogs knows that the news aggregator Techmeme is the topic of tons of discussion. I think the attraction definitely has something to do with the fact that Techmeme simply does a pretty good job of summarizing the day’s tech news.

But I think the other thing at play here is that Techmeme is a bit of an exclusive club. The site only tracks certain blogs that have attained some influence in the blogosphere. The dynamic this creates is that if you are a site that Techmeme tracks, you tend to read Techmeme. Sure, you find value in the content, but you also want to see if your posts are making it to the main page. It is sort of addictive.

Today, some folks have written what I’ve been thinking for awhile: Techmeme simply doesn’t drive much traffic to sites that appear on the front page.

Bobbie Johnson from the Guardian’s Technology blog writes:

But in taking a swipe at the diminishing influence of the biggest sites on the leaderboard, Winer also inadvertently points out something else that is crucial: for all that Valley-centric news junkies claim Techmeme as a crucial aggregator, it simply doesn’t refer much traffic. The Guardian features on Techmeme’s leaderboard - at position #57 as I write this. But for us, it represents a tiny proportion of referral traffic.

I’m not going to disclose numbers - the stats dominatrix here at Guardian Dungeons would have me eating gruel for years if I did - but suffice it to say that Techmeme doesn’t rank in the top 100 referrers to the Guardian’s technology pages.

Nick Carr chimes in with some actual numbers:

Even so, I have to admit that the Guardian’s Bobbie Johnson is absolutely right when he says, “for all that Valley-centric news junkies claim Techmeme as a crucial aggregator, it simply doesn’t refer much traffic.” It’s true. I’ve had quite a few headlines sit fairly prominently on Techmeme for many hours, and at most they’ll push a few hundred visitors to the story on my site. That’s squat. On those rare occasions when one of my posts claws its way up the list at Digg, Stumbleupon, or Reddit, many thousands of visits result. Even some recent headlines modestly positioned on the Y Combinator news feed have generated more traffic than a prominent Techmeme headline will.

Our experience at The Bivings Report jibes with that of Carr. We’ve gotten a couple of hundred visitors from prominent links on Techmeme. If we are secondary link on the site, we get well under 100 referrers. This is small time compared to what links on many other sites get in terms of referrers.

I think Techmeme is definitely a small, insular world. However, as Scoble wrote, it is a small, insular world that wields a disproportionate amount of influence. Important people read Techmeme. If you are on Digg, you may get a ton of traffic but the impact is short lived. Those people aren’t going to start reading your blog or participate in your blog’s community. They aren’t going to link to you. It is much easier to turn Techmeme visitors into readers of your blog than the Digg folks. You are also much more likely to get links if you are on Techmeme because (1) I suspect most people that read Techmeme have blogs themselves and (2) linking to each other is the whole point of Techmeme.

In the end, I think Techmeme is like one of those rock bands that musicians and critics love but the general public has no clue exists. Its influence far outweighs the size of its fan base.

Our post a few weeks back about when to use Drupal and Wordpress generated a pretty good discussion in the comments and on other websites. Below are the best questions/comments and our responses.

(1) Amnon - Drupal Israel: “Did you notice any performance difference between the systems?”

Considering the functionality both of them possess and what both the platforms are trying to accomplish, we have found Wordpress is more resource intensive then Drupal. By default, Wordpress makes a ton of database queries and has no built-in caching. Drupal has caching out of the box. Poorly optimized Wordpress sites have actually become a sort of running joke on Digg, where Wordpress site after site that appears on the Digg homepage goes down within a few minutes due to overwhelmed database servers. However, those with a bit of experience can run Wordpress efficiently by using the WP-Cache plug-in and by optimizing your hosting set up. In addition, the brand new Wordpress 2.3 release supposedly includes some serious speed improvements. We are testing the new release now.

In addition, when implementing both Wordpress and Drupal you should be conservative in the plug-ins you use, as they can cause performance problems. This has been less of an issue for us in Drupal, mostly because Drupal has most of the functionality we need out of the box and we haven’t had to install a ton of plug-ins. (more…)