Maximizing ROI for Paid Search Engine Placements

Paid search engine placement programs, such as those offered by Overture, are the quickest, easiest, and one of the most cost effective ways to ensure that your website appears on the first page of results on major search engines. While the concept is straightforward enough, the implementation of such a program requires a certain degree of finesse in order to see the greatest response rates and return on investment (ROI). Finding the right person or company to manage a paid placement program is a fundamental key to success. Continue reading “Maximizing ROI for Paid Search Engine Placements” »

Please, Sir – Can I Have Some More?

Taking Advantage of Discounted Online Ad Rates During an Economic Downturn

The great irony of an economic downturn such as the one that we are now experiencing, is that while they provide the greatest opportunity for businesses to invest in future growth, most companies feel that they are in no position to capitalize on that opportunity. Considering that the current slump has produced reduced pricing on many items, including advertising, and interest rates have fallen to extraordinarily low levels, making capital more readily available, the question becomes can your business afford not to take advantage of the situation? The temptation to keep the purse strings pulled tight in the face of uncertainty may be the only obstacle between your business and future success.

The economic contraction has been particularly merciless to the advertising industry, especially the interactive segment. With overall advertising budgets shrinking for traditional bricks-and-mortar businesses and the demise of the dot-com companies that provided the lion’s share of online ad spending during the Internet boom of the late 1990’s, the rates have never been lower, and online media outlets have never been more anxious to bend to meet your needs than now. Continue reading “Please, Sir – Can I Have Some More?” »

It Was the Best of Times, It Was the Worst of Times

2001 Year in Review and Predictions for 2002 Yet again, Dickens is correct – “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way…” Continue reading “It Was the Best of Times, It Was the Worst of Times” »